If phone calls are part of your sales process, you need to track them.
WHAT IS CALL TRACKING?
Call tracking is the process of recording incoming phone calls and identifying what prompted the caller to call.
Call tracking works online and offline and there are a number of third-party providers with excellent call tracking software.
1. CALL TRACKING SAVES YOU WASTED MONEY
As the old saying goes, half the money you spend on advertising is wasted, but you don’t know which half. Using call tracking cuts down the margin of vagueness.
Knowing what advertising campaigns/emails/ads drove people to call you will change your perspective on budget allocation. Spend money on the channels that generate valuable calls and stop wasting money where it doesn’t work.
2. CALL TRACKING IMPROVES YOUR SALES PROCESS
If you’re a large corporation you probably already record and listen to your phone calls, but many small businesses haven’t taken the time to figure out a quality control strategy for phone calls.
When you use call tracking you can listen to every phone call that comes through your call tracking lines and know exactly how your reps are treating customers, what they’re promising, and where they can improve.
3. CALL TRACKING INCREASES YOUR BUSINESS INTELLIGENCE
The more you know about your business, customers, and industry, the better prepared you are to successfully compete.
By using call tracking you can know:
- What advertising drives people to call you
- How much ad spend it takes per channel to generate a call
- How well your sales reps are performing
- How many phone calls it takes on average to close a sale
- Your close rate for phone leads
Interested in tracking calls from your advertising campaigns? We provide call tracking for free as part of our PPC management services. Call us at (888) 545-8404 or contact us for a free AdWords evaluation.