One of StubGroup’s specialties is helping businesses reach new and current customers via e-mail marketing. So naturally we’re excited whenever we find new ways to craft smarter, more effective e-mails.

Here’s a round-up of four helpful articles (plus one video) featuring a boatload of tips, strategies, and fun stats about smart e-mail marketing.

37 Tips for Writing Emails that Get Opened, Read, and Clicked by Henneke Duistermaat on CopyBlogger

Tips include:

  • Ask questions.
  • Use the word you.
  • Give people a reward for reading.
  • Present a clear deadline.
  • And 33 more tips for effective emails.

What Can You Learn From Looking at the Data of Over 100,000 Sent E-mails? by Agata Celmerowski on KISSmetrics

Smart analysis of what worked and what didn’t in a sample size of 100,000 e-mails.

50 Email Marketing Tips and Stats for 2014 by Kyle Lacy on ExactTarget

Hugely helpful tips and stats for e-mail marketing. StubGroup’s number one takeaway is that mobile e-mail reading isn’t a thing of the future — it’s a thing of now.

Hence the next article . . .

7 Tips to Make Your Email Marketing More Mobile-Friendly by DJ Waldow on Entrepreneur.com

Don’t turn off subscribers with e-mails that display poorly on mobile devices.

Video: Write Emails Customers Will Open and Read

A helpful video from Google’s Get Your Business Online team with e-mail tips and strategies.