One of StubGroup’s specialties is helping businesses reach new and current customers via e-mail marketing. So naturally we’re excited whenever we find new ways to craft smarter, more effective e-mails.
Here’s a round-up of four helpful articles (plus one video) featuring a boatload of tips, strategies, and fun stats about smart e-mail marketing.
37 Tips for Writing Emails that Get Opened, Read, and Clicked by Henneke Duistermaat on CopyBlogger
- Ask questions.
- Use the word you.
- Give people a reward for reading.
- Present a clear deadline.
- And 33 more tips for effective emails.
What Can You Learn From Looking at the Data of Over 100,000 Sent E-mails? by Agata Celmerowski on KISSmetrics
Smart analysis of what worked and what didn’t in a sample size of 100,000 e-mails.
Hugely helpful tips and stats for e-mail marketing. StubGroup’s number one takeaway is that mobile e-mail reading isn’t a thing of the future — it’s a thing of now.
Hence the next article . . .
Don’t turn off subscribers with e-mails that display poorly on mobile devices.
A helpful video from Google’s Get Your Business Online team with e-mail tips and strategies.