Bubbles are comforting. While some individuals out there may find comfort in the soapy things floating through the air, I am sorry to say I am not referring to anything near as fun. Rather, I am alluding to the imaginary bubbles we like to build for ourselves as we tackle projects and work to meet deadlines. In the marketing world, there are always deadlines being met, projects being worked on, multitasking taking place and general activity happening all around us. Learning to block out noisy interruptions, distracting images, and movement are crucial to focusing in on and completing projects. While focusing in on projects is not only good but often crucial to the production of a job well done, one cannot live in this bubble all the time. Just as crucial is the integration of ideas and abilities. Good marketing is the result of the collaboration of creative ideas, multiple skills, and strategic planning expressed in a clear and powerful way.

Members of StubGroup had the pleasure of witnessing a proficient display of clear communication within one company located here in Dallas. The Richards Group is not organized in your typical business fashion. Contrary to the way most companies operate, you will not find closed off offices or segregated departments within this company. They understand that clear integrated marketing communication will only be present in their work if it is present within the production of the project. They accomplish this through the integration of their employees. Rather than having walled-in and separated offices, all workers are placed inside a workstation open and accessible to co-workers. Furthermore, rather than separating and isolating individuals based on their department, individuals from differing departments are mixed together. This encourages them to work together and learn the many dynamics of multiple roles. As questions are raised during the evolution of a project, multiple departments are able to work together in formulating an answer; in turn, this produces thorough, quality work. This creative work environment helps communication thrive within a profession that would fail without it.

Why is communication so important?