Source: Movement Mortgage via Bloomberg
It’s not uncommon for clients to wonder if their target audience really uses Google to research their product/service.
That’s a valid concern, and we get to have a conversation each time that question arises about that client’s vertical and audience.
But sometimes it’s fun to see a story that’s a little out of the ordinary . . . like how a Super Bowl champ Googled “how to start a mortgage bank” when starting to build a mortgage company projected to lend close to $8 billion this year.