Source: Movement Mortgage via Bloomberg

It’s not uncommon for clients to wonder if their target audience really uses Google to research their product/service.

That’s a valid concern, and we get to have a conversation each time that question arises about that client’s vertical and audience.

But sometimes it’s fun to see a story that’s a little out of the ordinary . . . like how a Super Bowl champ Googled “how to start a mortgage bank” when starting to build a mortgage company projected to lend close to $8 billion this year.

Read how this former NFL player’s $8 billion mortage lender started with a Google search.