Community Blog

>>Why Your Website Needs To Look Great On Mobile

Why Your Website Needs To Look Great On Mobile

2017-08-14T16:50:40+00:00 14 Aug|Categories: All|

You probably already know that it’s important for your website to be appealing, responsive, and fast for mobile users.

But do you know how important that is?

Consider this: Mobile devices overtook desktops as users’ go-to internet source in 2014 and, according to Cisco,Global mobile data traffic will increase sevenfold between 2016 and 2021.”

Your website’s mobile adaptability just went from important to imperative.


Of course, well before the Cisco report was released, Google had already done its part to skyrocket the urgency of having a mobile-friendly website. On April 21, 2015, Google rolled out a new search ranking algorithm that was half-jokingly dubbed “mobilegeddon” by nervous webmasters everywhere.

Essentially, the algorithm was put in place to rank websites’ mobile performance, as opposed to desktop performance, and give mobile device search preference to those sites that worked the best for mobile users.

The upshot for several websites that were already enjoying a high desktop ranking, but either weren’t mobile-friendly or had a few pages that weren’t, was that they were suddenly carrying a mobile ranking that was much lower than their desktop ranking.

While perhaps mildly scary, and certainly an inconvenience for many, mobilegeddon was really a much needed wake-up call for website owners. It forced companies everywhere to “get real” about prioritizing user experience and satisfaction for their mobile visitors, which, based on mobile’s dominance of the web today, should be non-negotiable.

The Look

There are many ways to ensure that your website looks as good on a mobile device as it does on a laptop, but the primary goal is simplification.

Mobile users have a limited amount of space (and time) to find what they’re looking for on a website, and they’re typically not fond of intensive scrolling and reading lots of small print.

Here are a few recommendations for how to approach this process on your website:


  • Employ responsive design. Better for smaller business due to its affordability, responsive design utilizes CSS (Cascading Style Sheets) technology., which allows your website to auto-adjust itself to the size of the device on which it’s being viewed.



  • Employ adaptive design. The most comprehensive method, and, therefore, the most expensive, adaptive design allows your website to detect device types and then respond accordingly by generating device-specific versions of each of its pages.


The caveat: While adaptive design is certainly an attractive option, the cost involved typically makes it a reasonable expense only for very large companies with vast audiences to reach.

  • Build a separate mobile version of your site. This method is often easier and cheaper than editing your existing site, mainly because there are several free build-your-own mobile website services available.

The caveat: Your mobile site will have a URL that’s different from your original site, which may create confusion and make it harder for people to find you. It may also be more difficult to track how people use your website and where your leads/customers are coming from.

Even if you’re not ready to take any of the steps listed above to improve your website on mobile, you can still implement some of the elements we discuss below  so that it’s more appealing and responsive to mobile users.

The Feel (Functionality)

At least as important as how a website looks on a mobile device, if not more so, is its functionality. To this end, mobile-friendly websites should have:

  • Large, easy-to-read print
  • Essential information only
  • Simple options
  • Clickable buttons or links that are large and not too close together
  • High-resolution images
  • An option to view the full site

The Hustle

No one has a greater need for speed than a mobile user. In fact, a 2016 DoubleClick by Google report found that 50% of mobile users surveyed expect a page to load in one to two seconds, and that 53% of site visits are abandoned if a page takes longer than three seconds to load.

As if that doesn’t sufficiently illustrate how profoundly each second counts, a 2015 case study by Soasta found that mobile pages that load merely one second faster experience a 27% higher conversion rate.

In February of 2017, Google released a particularly insightful report on its new industry benchmarks for mobile page speed in order to help marketers better understand how they are currently performing versus how they need to be performing.

When seeking to improve your mobile page speed, our best advice (short of hiring a mobile optimization company) is to analyze your pages in Google PageSpeed Insights and then follow its suggestions.

If you have questions about mobile optimization, or need help creating PPC campaigns that are tailored specifically for mobile users, feel free to reach out to us any time.

Our Clients Love Their Results

"Stubgroup has really done a great job for us. Not only have they honed and increased our PPC advertising, but they are very responsive and quick to help us with questions and needs as well. Highly recommended."

Marlow White

Rated5/5 based on 5 customer reviews

"So glad we chose to pass off our ad campaign management to Stubgroup - our account manager is quick to put any requests on our campaigns into effect, and easy to work with, and more importantly, they give us the information we need to understand our ad campaigns."

Maddox Transformer

Rated5/5 based on 5 customer reviews

"The team at Stub Group is highly qualified and knowledgeable with PPC. They make it easy for someone who isn't familiar with digital marketing to understand and be successful!"

Southwest Christian Schools

Rated5/5 based on 5 customer reviews

"The StubGroup team has truly made a difference in my business and has taken the headache out of marketing for my business. They listened to the unique nature of my business, developed a plan, implemented that plan, tweaked that plan and it works, it works well!"

Rated5/5 based on 5 customer reviews

"They are definitely "on the ball" and they certainly know their business very well. I highly recommend StubGroup."

Miami Signature Homes

Rated5/5 based on 5 customer reviews

"Everyone at StubGroup is kind, courteous and professional. They always make sure they put your needs first and really take the time to find out who you are and what your needs are. I would highly recommend them to everyone!"


Rated5/5 based on 5 customer reviews

"Great return on investment. Friendly, professional, prompt, effective and efficient service."

SnapFlatFee Real Estate

Rated5/5 based on 5 customer reviews

"Stubgroup has been very helpful. They show that they really care about our company and want the best ROI for us. I appreciate having this trust with them. Also my account manager is excellent when I have questions. He explains things very clearly and is easy to understand. I highly recommend Stubgroup! "

Rio Nutrition Supplies

Rated5/5 based on 5 customer reviews

"Stubgroup has a excellent team that will work hard to get the job done right. I have done business with them for almost 2 years now and would recommend them to anyone who is looking to help their company thrive in the Google Ads or PPC world of advertising."

Total Spectrum Care

Rated5/5 based on 5 customer reviews

"Simply the best in PPC management. A bunch of smart people at StubGroup!"

The Floor Tape Store

Rated5/5 based on 5 customer reviews