StubGroup CEO John Horn sat down for a video interview with Frederick Vallaeys, Co-Founding CEO of Optmyzr, to discuss the concepts Fred has laid out in his new book Unlevel the Playing Field: The Biggest Mindshift in PPC History.
- Fred’s layered automation approach to improving PPC results and management efficiency
- Why Fred believes that PPC managers need to shift their mindset
- Fred’s initial perspective on Google’s new Performance Max campaigns
- What role humans will continue to play in an AI world
- And more!
Grab a copy of Fred’s new book, which releases January 25, 2022.