Using Google AdWords and Bing Ads to Massively Increase Monthly Revenue
“Being part of a young and rapidly growing entrepreneurial tech company, everyone has to wear a lot of different hats. We wanted on focus on what we do best, and let someone else manage the online marketing strategy.
We picked StubGroup as a partner to help insure that we get good traffic that converts into high-margin quality deals. They’ve done an excellent job at producing those results.”
~Wade Lowe, President of Site Fuel USA
Site Fuel transitioned the management of their pay-per-click advertising campaigns to StubGroup Advertising in April 2016. Through strategic PPC advertising with StubGroup, and Site Fuel’s excellent customer service and delivery mechanisms, this California-based company increased gross monthly revenue by 733% within one year.
- Increased month-over-month revenue from April 2016 to March 2017 by 733%
- Increased number of customers by 752%
Cost-Effective Fuel Delivery Solution
Site Fuel connects businesses with thousands of fuel suppliers, anywhere in the country, via a single solution. They offer realtime fuel management solutions to airlines, construction sites, news crews, emergency response teams, and anyone else who needs timely, cost-effective fuel deliveries.
In early 2016, Site Fuel approached StubGroup looking for a partner to help scale their startup by positioning Site Fuel as a solution to businesses/organizations searching for fuel delivery. Site Fuel’s objective was to attain this positioning via strategic pay-per-click advertising.
Conversion Tracking and Optimization
StubGroup took over the management of Site Fuel’s Google AdWords campaigns in April 2016.
First, StubGroup implemented comprehensive conversion tracking (including phone calls, form submissions, and chats).
Next, StubGroup began analyzing Site Fuel’s Google AdWords engagement data to identify the most valuable types of ad traffic and the best-performing messaging.
Through continued optimizations and ongoing split-testing, StubGroup has been able to focus SiteFuel’s ad spend on the most profitable aspects of their campaigns, while also strategically expanding Site Fuel’s advertising to other effective PPC channels (e.g. Bing Ads).
Reasons for Success
Site Fuel’s impressive growth trajectory over the last year can be traced to several factors. One of the most important factors is SiteFuel’s dedication to providing superior service to their customers. But to provide great customer service you need to acquire those customers, and partnering with StubGroup has allowed Site Fuel to maximize its PPC advertising potential via StubGroup’s data-driven, strategic optimizations and improvements of Site Fuel’s PPC campaigns.