You’ve heard it thousands of times, “your click-through rate is great” or “your cost per click is really low.”
But what does that mean when it comes to your actual sales and profitability?
Listen in as StubGroup CEO John Horn joins Andy Splichal, host of the Make Each Click Count Podcast, to discuss the difference between traditional advertising and digital advertising, common mistakes that are made when choosing to explore paid advertising for your company — whether it’s on your own or with an agency partner — and ultimately what it takes to translate clicks into conversions.
