John Horn, CEO of StubGroup, joins Tom Poland to discuss how you can truly turn ads to generate business revenues. He recommends tracking your ads so you can measure success and make decisions based on accurate data. And side by side with that, he shares key considerations on how you can find ad agencies or people to help you manage your marketing to achieve your business objectives. You will:
- Learn how to make Google ads work profitably for your business
- Find out how tracking success and failures in your ad campaigns help you understand what works and what doesn’t
- Learn how to leverage ads to create a trajectory of performance that’s going in the right direction for your business
Tom Poland is the creator of The Five Hour Lead Generation Challenge found at www.FiveHourChallenge.com and the proprietary Leadsology® Model. He is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million.These days Tom’s thing is “Leadsology: The Science of Being in Demand.”