You have your online advertising objectives in place and are ready to take action by creating your first PPC advertising campaign. However, starting out it can be difficult to fully familiarize yourself with the differing PPC platforms and how they perform. Depending on the goals and target of your campaign, you may find one platform more advantages to reaching your campaign objectives. Many times businesses will utilize multiple platforms in order to optimize their PPC advertising and take advantage of each platform’s unique qualities. Whether you are ready to jump onto multiple platforms or are simply looking to ease onto the PPC scene, take a look at these top platforms and how their unique qualities can meet your specific advertising needs.

Google Ads

Most commonly utilized is the Google Ads platform. Google is the largest online search network allowing for a wider audience reach with its higher traffic volume. Due to its size, Google is also able to provide access to a wide range of resources for gathering and reviewing data. These resources allow managers to easily identify specific aspects that contribute to successful campaigns as well as the areas that need tweaking.

Microsoft Advertising

While Google may reach more people, Microsoft reaches a majority of the remaining search market not using Google. By utilizing both Google Ads and Microsoft Advertising, businesses are able to reach a majority of the search user market. Microsoft’s smaller market allows for a lower CPC rate compared to Google Ads.

Microsoft also has more advertising space available. Above the organic search results, Microsoft typically displays more paid advertising results than Google. This increases the likelihood of your ad appearing on the top page of a users search results.

Facebook Ads

Not only is Facebook the largest social network, reaching over 1 billion users, a majority of those users frequent the site at least once daily. This allows for more impressions within your targeted audience. Facebook’s multiple targeting options allow advertisers to target users based on demographics, geographical regions and personal user interests.

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