Successful marketers are working hard during the whole year, but there is a period in the year tistock-000030100172small-1-370x229hat
can have great influence on their overall success. Of
course, we are talking about the holiday shopping season a period in which people are especially in the mood for buying all kind of things. Just like every year, paid search is the most lucrative method for reaching internet users. Paid search last year witnessed record high impressions, clicks and revenues. If you are relatively new in this field you should know that established marketers are focused on paid search especially during the holiday season. Since this is not something new, many search marketers are using this strategy. This means that you need to follow some tips if you want better performance.

Use products ads

Product listing ads are a must for this season. Google is also offering shopping campaigns that will help you with this process. Instead of using generic feeds and keywords try to use optimized feeds. PLAs work well only if the feed is good. Forget about the keywords and create engaging and relevant product descriptions. Use terminology that is usually used in the niche of your product. Try to see yourself as a customer and what would you search for in that case. Another good tip is to allow product rating in your Google Shopping campaigns. People need something to validate their choice and these ratings are usually enough. These ratings can also increase your traffic and impressions. Remember to use Bing product Ads too because it is not only Google that can drive traffic.

Mobilize

Product Listing Ads are great but this doesn’t mean that you should forget about the other tools. Mobile devices are getting more and more popular and accord to IBM users with mobile devices participate with 20% in all the online sales and around 40% of the traffic to websites offering products come from mobile devices. Keep in mind that mobile users have different perspective and they see the ads in a different way. Don’t use the same tactics that you use for computer users. Try to create mobile ads that are engaging and concise.

Geo-targeting

In case you didn’t know, local SEO is becoming really important. This means local searches can be very useful too especially if they are used in the right way. Thanks to Bing, advertisers can now target customers based on their location. This is great for those who have physical stores that need promotion. In this way you will get the attention from local users close to your store’s location and ultimately witness increased sales. Google is also working on local availability feature that can drive mobile users to local stores.

Retargeting
This is another form of online advertising that can still produce excellent results. With a proper strategy, retargeting can help you reach those visitors of your website that don’t convert right away.

As you can see marketers need to use several tactics in order to attract new customers and hold their existing customers and clients. This is a process that never ends. If you want to be successful, try to think like your customers and the way they use the search engines and social media networks. StubGroup can also help you define the best paid marketing strategy that will help your business not only through the holiday season, but year round. Contact us today to learn more.