You don’t need to know much about firearms to understand the difference between shotgun marketing and sniper advertising. Simply put, a shotgun blast fires many pellets at once, covering a wide area, thereby increasing your chances of hitting something. Conversely, a sniper uses a rifle, which fires a single bullet with the intention of hitting [...]
So you’ve worked hard to build a solid, dynamic sales funnel. You’re ready to engage, nurture, and convert new leads like nobody’s business. But, just because you built it doesn’t mean they will come! To help you fill up your sales funnel with hot new leads, following are five "must do" lead generation strategies for [...]
Answer: Nope. Google search is alive and well, thank you very much. In fact, we’re huge Google fans here at StubGroup, and not just because Google ranks our agency in the top 3% of Google’s Partners based on the performance we deliver our clients. But life is all about change, and today’s no-brainer advertising platforms — [...]
You probably already know that it’s important for your website to be appealing, responsive, and fast for mobile users. But do you know how important that is? Consider this: Mobile devices overtook desktops as users’ go-to internet source in 2014 and, according to Cisco, “Global mobile data traffic will increase sevenfold between 2016 and 2021.” [...]
Maybe it’s happened to you - you’re browsing a website and have a question about a product or service, but the answer isn’t readily apparent. You don’t have time to wait for an email response, and you’ll be darned if you’re going to call the “800” number and play the voice prompt game . . [...]
Using Google AdWords and Bing Ads to Massively Increase Monthly Revenue “Being part of a young and rapidly growing entrepreneurial tech company, everyone has to wear a lot of different hats. We wanted on focus on what we do best, and let someone else manage the online marketing strategy. We picked StubGroup as a partner [...]
Do you want people to message your business who (a) have a birthday in the next week and (b) who watched 75% of your last Facebook video? You can! (And that's just using 3 of the 5 Facebook features highlighted in today's post.) The Facebook Ads platform is a treasure island waiting for explorers to find [...]
So you’ve worked hard to provide your customers with excellent products, services, and/or customer care and, because of that, you’ve racked up quite a few four- to five-star reviews complete with adoring commentary. You proudly display them on your website and rest easy knowing that anyone who’s searching for your reviews will find them. But [...]
Self-Auditing Your Google AdWords: Why It’s Important and How To Do It For most business owners, there’s nothing more unpalatable than the thought of wading back into the “sea of minutiae” that is your Google AdWords account. You log in, check your settings, try to make sense of Google’s latest account recommendations, and possibly even [...]
How much do you think a new customer is worth to Starbucks? $14,099. Crazy, right? Do you know how much a new customer is worth to you? Calculating Lifetime Value The typical customer lifetime value calculation is: (Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for [...]
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