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Shotgun vs. Sniper Rifle: When You’re Running a PPC Campaign, You Need a Sniper

You don’t need to know much about firearms to understand the difference between shotgun marketing and sniper advertising. Simply put, a shotgun blast fires many pellets at once, covering a wide area, thereby increasing your chances of hitting something. Conversely, a sniper uses a rifle, which fires a single bullet with the intention of hitting [...]

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  • dial called "leads" turned to high

5 ‘Must Do’ Lead Generation Strategies for Your Business

So you’ve worked hard to build a solid, dynamic sales funnel. You’re ready to engage, nurture, and convert new leads like nobody’s business. But, just because you built it doesn’t mean they will come! To help you fill up your sales funnel with hot new leads, following are five "must do" lead generation strategies for [...]

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  • Gravestone with Google written on the front

Is Google Search Dead?

Answer: Nope. Google search is alive and well, thank you very much. In fact, we’re huge Google fans here at StubGroup, and not just because Google ranks our agency in the top 3% of Google’s Partners based on the performance we deliver our clients. But life is all about change, and today’s no-brainer advertising platforms — [...]

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  • Closeup of mobile phone by the notepad

Why Your Website Needs To Look Great On Mobile

You probably already know that it’s important for your website to be appealing, responsive, and fast for mobile users. But do you know how important that is? Consider this: Mobile devices overtook desktops as users’ go-to internet source in 2014 and, according to Cisco, “Global mobile data traffic will increase sevenfold between 2016 and 2021.” [...]

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  • chat bubble with dollar sign

Use Live Chat to Get More Customers

Maybe it’s happened to you - you’re browsing a website and have a question about a product or service, but the answer isn’t readily apparent. You don’t have time to wait for an email response, and you’ll be darned if you’re going to call the “800” number and play the voice prompt game . . [...]

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  • SiteFuel Logo

Case Study: Site Fuel Increases Revenue By 733%

Using Google AdWords and Bing Ads to Massively Increase Monthly Revenue “Being part of a young and rapidly growing entrepreneurial tech company, everyone has to wear a lot of different hats. We wanted on focus on what we do best, and let someone else manage the online marketing strategy. We picked StubGroup as a partner [...]

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5 Facebook Advertising Features You May Not Know About

Do you want people to message your business who (a) have a birthday in the next week and (b) who watched 75% of your last Facebook video? You can! (And that's just using 3 of the 5 Facebook features highlighted in today's post.) The Facebook Ads platform is a treasure island waiting for explorers to find [...]

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  • image of five stars

How to Make Your Stellar Customer Ratings Work for You

So you’ve worked hard to provide your customers with excellent products, services, and/or customer care and, because of that, you’ve racked up quite a few four- to five-star reviews complete with adoring commentary. You proudly display them on your website and rest easy knowing that anyone who’s searching for your reviews will find them. But [...]

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Self-Auditing Your Google AdWords: Why It’s Important and How To Do It

Self-Auditing Your Google AdWords: Why It’s Important and How To Do It For most business owners, there’s nothing more unpalatable than the thought of wading back into the “sea of minutiae” that is your Google AdWords account. You log in, check your settings, try to make sense of Google’s latest account recommendations, and possibly even [...]

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Understanding the Lifetime Value of Your Customers

How much do you think a new customer is worth to Starbucks? $14,099. Crazy, right? Do you know how much a new customer is worth to you? Calculating Lifetime Value The typical customer lifetime value calculation is: (Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for [...]

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Customer Testimonials

"Simply the best in PPC management. A bunch of smart people at StubGroup!"
Craig A., The Floor Tape Store
"Everyone at StubGroup is kind, courteous and professional. They always make sure they put your needs first and really take the time to find out who you are and what your needs are. I would highly recommend them to everyone!"
John M., Sol8
"The team at Stub Group is highly qualified and knowledgeable with PPC. They make it easy for someone who isn't familiar with digital marketing to understand and be successful!"
Garrett N., Southwest Christian Schools
"Great return on investment. Friendly, professional, prompt, effective and efficient service."
Jorge Z., SnapFlatFee Real Estate
"Stubgroup has a excellent team that will work hard to get the job done right. I have done business with them for almost 2 years now and would recommend them to anyone who is looking to help their company thrive in the Adwords or PPC world of advertising."
Andrew D., Total Spectrum Care
"So glad we chose to pass off our ad campaign management to Stubgroup - our account manager is quick to put any requests on our campaigns into effect, and easy to work with, and more importantly, they give us the information we need to understand our ad campaigns."
Mac S., Maddox Transformer
"They are definitely "on the ball" and they certainly know their business very well. I highly recommend StubGroup."
Mauricio J B., Miami Signature Homes
"StubGroup has an excellent level of knowledge of the space. They provide a strict high level of touch with very proactive keyword, ad, placement, budgets etc. They also have aided and on many levels, allowing us to maximize ROI at all levels of our SEO and SEM endeavors, and adding seven figures to our bottom line!"
John L.,
"The StubGroup team has truly made a difference in my business and has taken the headache out of marketing for my business. They listened to the unique nature of my business, developed a plan, implemented that plan, tweaked that plan and it works, it works well!"
Greg B.,
"Stubgroup has been very helpful. They show that they really care about our company and want the best ROI for us. I appreciate having this trust with them. Also my account manager is excellent when I have questions. He explains things very clearly and is easy to understand. I highly recommend Stubgroup! "
Tanya P., Rio Nutrition Supplies
"Stubgroup has really done a great job for us. Not only have they honed and increased our PPC advertising, but they are very responsive and quick to help us with questions and needs as well. Highly recommended."
Daniel G., Marlow White