How much do you think a new customer is worth to Starbucks? $14,099. Crazy, right? Do you know how much a new customer is worth to you? Calculating Lifetime Value The typical customer lifetime value calculation is: (Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for [...]
If you’ve ever successfully used Google Shopping as a platform for your retail store, you know what a powerful and effective selling machine it can be. But there’s a good chance that, in the beginning, you had some ropes to learn and found that it wasn’t always easy entering all your product information into Google [...]
Facebook and AdWords Are Not "Either/Or" Today we're explaining the differences between Facebook Ads and Google AdWords and providing specific examples of which solution is best for which types of businesses. But first, let's be clear: You don't have to choose between Facebook Ads and Google AdWords. Most smart advertisers can use both platforms to maximize their digital advertising. [...]
Google AdWords Exact Match keywords are no longer truly "exact match". Here's what that means, and how that may impact how well your AdWords campaigns perform. "Exact" Hasn't Meant "Exact" for A While In the old days, an Exact Match keyword could only be triggered by a search term that exactly matched it. Pure Exact [...]
Conversion tracking rips the blindfold off your advertising. The evolution from traditional to digital advertising has created amazing opportunities to reach the right people at the right time. The ability to see how your customers are finding you and which messaging is most effective is probably equally as important. There is still much room to improve the accuracy [...]
Do you know how many phone calls your advertising campaigns are generating for you? You should. And you can. Phone Call Conversion Rates Average 30-50% According to Invoca, conversion rates from phone calls average 30-50%, which is massively higher than average online conversion rates. With mobile phones more common than toothbrushes, and more than 50% of search [...]
What Is Remarketing (Retargeting)? Remarketing means reengaging with people online who have previously interacted with you. Most people use the words "remarketing" and "retargeting" interchangeably. Here's how remarketing via digital advertising usually works: Someone visits your website The remarketing code you have installed on your website places a "cookie" in that person's browser You show ads to that person [...]
Did you know that you can customize your Search ads on Google to show specific text to people based upon the device they are using, or whether they are on one of your remarketing lists? Example 1: Car Dealership Customizes Call-to-Action for Mobile Users A car dealership offering an online credit application might notice that people browsing their website [...]
When people search for your company online, should you be bidding on those branded keywords and paying for ad clicks? (Yes.) What if your website already has the #1 Organic search result position for your business name? Is it a waste to spend money on branded search ads, too? (Nope, not a waste.) Our clients ask [...]
The Top 5 Google AdWords Changes of 2016 Unless you live, eat, and breathe pay-per-click advertising (like we do), you probably didn’t see many of the changes Google AdWords rolled out in 2016. But make no mistake: Google had a busy year, making significant updates to targeting, ad appearance, bidding, conversion tracking, account workflow, and more. [...]
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