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Understanding the Lifetime Value of Your Customers

How much do you think a new customer is worth to Starbucks? $14,099. Crazy, right? Do you know how much a new customer is worth to you? Calculating Lifetime Value The typical customer lifetime value calculation is: (Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for [...]

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How StubGroup Helped a Client Achieve a 397% Conversion Increase

If you’ve ever successfully used Google Shopping as a platform for your retail store, you know what a powerful and effective selling machine it can be. But there’s a good chance that, in the beginning, you had some ropes to learn and found that it wasn’t always easy entering all your product information into Google [...]

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Facebook Ads vs. Google AdWords

Facebook and AdWords Are Not "Either/Or" Today we're explaining the differences between Facebook Ads and Google AdWords and providing specific examples of which solution is best for which types of businesses. But first, let's be clear: You don't have to choose between Facebook Ads and Google AdWords. Most smart advertisers can use both platforms to maximize their digital advertising. [...]

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Google Changes What “Exact Match” Means for Keywords

Google AdWords Exact Match keywords are no longer truly "exact match". Here's what that means, and how that may impact how well your AdWords campaigns perform. "Exact" Hasn't Meant "Exact" for A While In the old days, an Exact Match keyword could only be triggered by a search term that exactly matched it. Pure Exact [...]

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Why You Need to Know How Your Customers Find You

Conversion tracking rips the blindfold off your advertising. The evolution from traditional to digital advertising has created amazing opportunities to reach the right people at the right time. The ability to see how your customers are finding you and which messaging is most effective is probably equally as important. There is still much room to improve the accuracy [...]

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Why Businesses Should Track Where Calls Come From

Do you know how many phone calls your advertising campaigns are generating for you? You should. And you can. Phone Call Conversion Rates Average 30-50% According to Invoca, conversion rates from phone calls average 30-50%, which is massively higher than average online conversion rates. With mobile phones more common than toothbrushes, and more than 50% of search [...]

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What Is Remarketing and Why Does It Work?

What Is Remarketing (Retargeting)? Remarketing means reengaging with people online who have previously interacted with you. Most people use the words "remarketing" and "retargeting" interchangeably. Here's how remarketing via digital advertising usually works: Someone visits your website The remarketing code you have installed on your website places a "cookie" in that person's browser You show ads to that person [...]

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How to Easily Customize Google Search Ads for Mobile, Remarketing

Did you know that you can customize your Search ads on Google to show specific text to people based upon the device they are using, or whether they are on one of your remarketing lists? Example 1: Car Dealership Customizes Call-to-Action for Mobile Users A car dealership offering an online credit application might notice that people browsing their website [...]

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5 Reasons Why You Should Be Bidding on Your Business Name

When people search for your company online, should you be bidding on those branded keywords and paying for ad clicks? (Yes.) What if your website already has the #1 Organic search result position for your business name? Is it a waste to spend money on branded search ads, too? (Nope, not a waste.) Our clients ask [...]

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  • Top 5 Google AdWords Changes of 2016

The Top 5 Google AdWords Changes of 2016

The Top 5 Google AdWords Changes of 2016 Unless you live, eat, and breathe pay-per-click advertising (like we do), you probably didn’t see many of the changes Google AdWords rolled out in 2016. But make no mistake: Google had a busy year, making significant updates to targeting, ad appearance, bidding, conversion tracking, account workflow, and more. [...]

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Customer Testimonials

"Simply the best in PPC management. A bunch of smart people at StubGroup!"
Craig A., The Floor Tape Store
"Everyone at StubGroup is kind, courteous and professional. They always make sure they put your needs first and really take the time to find out who you are and what your needs are. I would highly recommend them to everyone!"
John M., Sol8
"The team at Stub Group is highly qualified and knowledgeable with PPC. They make it easy for someone who isn't familiar with digital marketing to understand and be successful!"
Garrett N., Southwest Christian Schools
"Great return on investment. Friendly, professional, prompt, effective and efficient service."
Jorge Z., SnapFlatFee Real Estate
"Stubgroup has a excellent team that will work hard to get the job done right. I have done business with them for almost 2 years now and would recommend them to anyone who is looking to help their company thrive in the Adwords or PPC world of advertising."
Andrew D., Total Spectrum Care
"So glad we chose to pass off our ad campaign management to Stubgroup - our account manager is quick to put any requests on our campaigns into effect, and easy to work with, and more importantly, they give us the information we need to understand our ad campaigns."
Mac S., Maddox Transformer
"They are definitely "on the ball" and they certainly know their business very well. I highly recommend StubGroup."
Mauricio J B., Miami Signature Homes
"StubGroup has an excellent level of knowledge of the space. They provide a strict high level of touch with very proactive keyword, ad, placement, budgets etc. They also have aided FriendlyTree.com and NJMulchDelivery.com on many levels, allowing us to maximize ROI at all levels of our SEO and SEM endeavors, and adding seven figures to our bottom line!"
John L., FriendlyTree.com
"The StubGroup team has truly made a difference in my business and has taken the headache out of marketing for my business. They listened to the unique nature of my business, developed a plan, implemented that plan, tweaked that plan and it works, it works well!"
Greg B., HomeAdvisor.com
"Stubgroup has been very helpful. They show that they really care about our company and want the best ROI for us. I appreciate having this trust with them. Also my account manager is excellent when I have questions. He explains things very clearly and is easy to understand. I highly recommend Stubgroup! "
Tanya P., Rio Nutrition Supplies
"Stubgroup has really done a great job for us. Not only have they honed and increased our PPC advertising, but they are very responsive and quick to help us with questions and needs as well. Highly recommended."
Daniel G., Marlow White