There is no version of Bing Ads Editor for Mac. That’s kind of crazy considering how many people use Macs. Bing Ads Editor for Mac has been on Bing Ads user wish lists for a long time. There have been plenty of rumors over the years that a version is coming. Bing has acknowledged the [...]
Acquiring first page ad position on popular search engines is a vital step for leading interested buyers to your site. Unfortunately, however, this does not guarantee clicks. Quick scanning, short attention spans and visual stimulation preferences are all search user tendencies that can make it difficult to capture the attention of your audience via text. [...]
It’s a balancing act, being creative enough to engage your audience while keeping your message clear and the search engines happy. Focus solely on SEO, catering to search engines, and you may just defeat the purpose and gain zero readers. Yet, you can have highly entertaining content, but if it is not optimized it may [...]
Most people will only see your headline. That’s because your headline is competing with a billion other headlines, images, videos, audio clips, flash intros, and more mind-numbingly abundant calls upon a reader’s attention. Your headline needs to reach through the screen, grab the reader’s hand, and [...]
Failure can prove to be a tough lesson on the road to discovery and innovation. Especially in an age when we see companies, such as Instagram, go from zero to $1 billion in the short span of two years. With the rapid spread of news, it seems these companies simply develop overnight. However, if we [...]
An idea not coupled with action will never get any bigger than the brain cell it occupied. Arnold H. Glasow Suffering from a creative block? Numerous solutions have been presented for overcoming those “mind-gone-blank” moments. Take a walk, read a book, listen to music, step outside…and the list goes on. While these solutions are occasionally [...]
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