Restricted Content Policy
The restricted content policy covers products and services Google allows only under strict conditions like alcohol, gambling, healthcare, and financial services. The key word here is ‘restricted,’ not ‘prohibited.’
You can advertise these products, but you’ll need certifications, geographic targeting restrictions, and compliance with local laws. Many advertisers waste time and budget running campaigns before getting certified, only to have every ad disapproved. Get your certifications first (whether that’s LegitScript for healthcare, election ads verification for political content, or regional gambling licenses) before you spend a dollar on ads.
Example: An online casino launches Google Ads targeting multiple countries without gambling certification, resulting in immediate ad disapproval with a message stating certification is required before ads can run.
