Is Google Search Dead?

//Is Google Search Dead?
­

Answer: Nope. Google search is alive and well, thank you very much.

In fact, we’re huge Google fans here at StubGroup, and not just because Google ranks our agency in the top 3% of Google’s Partners based on the performance we deliver our clients.

But life is all about change, and today’s no-brainer advertising platforms — like Google search — will remain preeminent only as long as the market allows.

With that in mind, check out these three fascinating facts from Nielsen and Euclid Analytics* that every advertiser/business should know about the coming changes in America’s next generation of consumers: Generation Z.

  • According to Nielsen, Generation Z (ages 2-20) accounts for 26% of the US media audience — the youngest and largest population of all living generations (move over, Millennials)
  • In a recent consumer behavior survey by Euclid Analytics, more than 40% of Gen Z respondents said they use Snapchat in a store, compared to only 15% of other respondents
  • In that same survey, the only mobile feature that Gen Z respondents reported using less than other generational groups was. . . Google search (and the subject line loop is closed — mic drop).

These facts are an important reminder that, as advertisers, we are constantly chasing after audiences that are perpetually changing. Our ideal customers get older, from new media consumption habits, make buying decisions in our stores using competitors’ apps, and just generally play hard to get as they chase after solutions to their own problems — hopefully the solutions we’re trying to provide them.

But the nascent history and incredible success of PPC advertising itself is proof that we have to be willing to adapt and to embrace new marketing opportunities. To put it another way, if your ad budget is still primarily focused on newspapers and the Yellow Pages, then you’re probably already out of business.

So, continue using the advertising methods that work well for your business, whether that be Google AdWords, Facebook Ads, etc. Just make sure you’re always looking for and testing new advertising channels and platforms you haven’t tried before. Take it from history: Proactive change is almost always more enjoyable and profitable than a forced transformation.

 

*Marketing Land: “Move over millennials, Gen-Z now the largest single population segment”

Customer Testimonials

"Simply the best in PPC management. A bunch of smart people at StubGroup!"
Craig A., The Floor Tape Store
"Everyone at StubGroup is kind, courteous and professional. They always make sure they put your needs first and really take the time to find out who you are and what your needs are. I would highly recommend them to everyone!"
John M., Sol8
"The team at Stub Group is highly qualified and knowledgeable with PPC. They make it easy for someone who isn't familiar with digital marketing to understand and be successful!"
Garrett N., Southwest Christian Schools
"Great return on investment. Friendly, professional, prompt, effective and efficient service."
Jorge Z., SnapFlatFee Real Estate
"Stubgroup has a excellent team that will work hard to get the job done right. I have done business with them for almost 2 years now and would recommend them to anyone who is looking to help their company thrive in the Adwords or PPC world of advertising."
Andrew D., Total Spectrum Care
"So glad we chose to pass off our ad campaign management to Stubgroup - our account manager is quick to put any requests on our campaigns into effect, and easy to work with, and more importantly, they give us the information we need to understand our ad campaigns."
Mac S., Maddox Transformer
"They are definitely "on the ball" and they certainly know their business very well. I highly recommend StubGroup."
Mauricio J B., Miami Signature Homes
"StubGroup has an excellent level of knowledge of the space. They provide a strict high level of touch with very proactive keyword, ad, placement, budgets etc. They also have aided FriendlyTree.com and NJMulchDelivery.com on many levels, allowing us to maximize ROI at all levels of our SEO and SEM endeavors, and adding seven figures to our bottom line!"
John L., FriendlyTree.com
"The StubGroup team has truly made a difference in my business and has taken the headache out of marketing for my business. They listened to the unique nature of my business, developed a plan, implemented that plan, tweaked that plan and it works, it works well!"
Greg B., HomeAdvisor.com
"Stubgroup has been very helpful. They show that they really care about our company and want the best ROI for us. I appreciate having this trust with them. Also my account manager is excellent when I have questions. He explains things very clearly and is easy to understand. I highly recommend Stubgroup! "
Tanya P., Rio Nutrition Supplies
"Stubgroup has really done a great job for us. Not only have they honed and increased our PPC advertising, but they are very responsive and quick to help us with questions and needs as well. Highly recommended."
Daniel G., Marlow White