Why Is Google Disapproving My Ads?
Ad disapprovals stop you from getting traffic from Google. They’re not as serious as an account suspension. Disapproval reasons range from simple things like mistakes in punctuation, to serious flags like malicious software or circumventing systems.
Often, Google’s automated system flags ads incorrectly, and fixing the problem can be as simple as a single button click. At other times, there is an actual problem you need to fix, or Google’s system will reject your appeals even though there’s clearly no violation.
High Risk Businesses
Most common reasons
for ad disapprovals
Destination Issues
- Broken or incorrect landing page links
- Websites that fail to load quickly on mobile or desktop
- Redirects that confuse Google’s review system
Google prioritizes user experience. If visitors cannot reliably reach or use your landing page, your ads are very likely to be disapproved.
Misrepresentation
- Claims that sound misleading or exaggerated
- Missing important details such as pricing, terms, or disclaimers
- Branding that does not match your business information
Google wants consistency between ad content and the landing page. Even small mismatches can trigger disapprovals.
Prohibited and Restricted Content
- Industries like healthcare, financial services, and supplements have stricter rules
- Ads that use restricted terms without the required certifications
- Promotions involving regulated services or sensitive categories of products
Advertisers often run into issues because policies vary by region and may change frequently. Staying updated on the rules that apply to your industry is essential.
Editorial and Technical Errors
- Grammar, formatting, or capitalization violations
- Low quality images or videos
- Content that appears spammy or repetitive
Although these may seem like minor issues, Google treats them as signals of trust. Cleaning up technical errors prevents unnecessary disapprovals.
Why Does Google Keep
Disapproving My Ads?
Many advertisers get caught in a vicious cycle where Google approves an ad, then disapproves it, and back and forth.
At other times, Google will approve some of your ads and other ads, even ads with the exact same wording, are disapproved.
Sometimes we can help fix the root problem that is causing the repeated disapprovals. And when that’s not possible, we go to battle for you with Google so that you don’t spend your precious time arguing with Google support.
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How to Fix Disapproved Ads
Step 1
Check the notification in your Google Ads account for the exact policy flagged.
Step 2
Correct the issue by updating ad copy, adjusting creative, or improving landing pages.
Step 3
Resubmit the ad for review directly in the platform.
Step 4
Appeal the decision with supporting context if you believe the disapproval is incorrect.
Are your Google Shopping Prouducts Disapproved?
If you’re an ecommerce retailer with a Google Merchant Center, you’ve probably faced product disapprovals, which prevent you from advertising products in your Google Shopping and Performance Max campaigns.
Check out our BIG list of Google Merchant Center product disapprovals for more info!
We’ll Fix Your Disapproved Google Ads
If you’re tired of dealing with disapproved ads, let us take over for you. We’ll fix the problems and fight the battle with Google while you concentrate on growing your business.
Expert assistance can help you:
Audit your website and landing pages for compliance gaps
Revise ad copy and creative to align with Google’s rules
Navigate the appeals process effectively
Monitor campaigns to prevent future disapprovals