How We Fixed IEM’s Circumventing Systems Google Ads Suspension

“Ours was definitely a very complex, very nuanced, challenging circumstance and they were able to break through and get our account reinstated where I had failed for months. So their experience and expertise definitely shine through. If you’re looking for help with your suspension, I highly recommend you have a conversation with StubGroup.”

Nathan Wiley, Demand Generation Manager, Industrial Electric Mfg. (IEM)

Industrial Electric Mfg. (IEM) is a long-standing manufacturer of custom power distribution systems. It has more than 75 years under the IEM brand and customers across data centers, healthcare, manufacturing, energy, and commercial projects.

Demand Generation Manager Nathan Wiley launched a new Google Ads account in early 2026. Shortly after he submitted Advertiser Verification documents, Google suspended the account for Circumventing Systems. Google’s notices framed the issue around advertiser verification and legitimacy, which didn’t match the business Nathan runs: a real manufacturer operating under a multi-entity corporate structure.

Nathan submitted documentation and appeals on his own for months with no progress. Then StubGroup took the case.

Desafíos

Circumventing Systems and Advertiser Verification cases rarely tell you which identity signal failed. For IEM, three things made this one hard.

The entity structure was complex. The Ads account sat under one operating company while the public brand and trademark sat under a related holding company. Without clear framing on the website, verification could look like two different businesses.

Google gave little actionable detail, and months of client-led appeals returned the same denials.

Search ads also stayed dark the whole time. Every week without the account meant lost visibility for a B2B manufacturer that had just started paid search.

Acérquese a

We audited the Google Ads account and the website, focusing on identity consistency and trust pages rather than campaign creative.

We worked with Nathan’s team to make the parent-subsidiary and trademark relationship clear on the site and in key policy pages, so Google’s reviewers could see one legitimate manufacturer instead of conflicting entity names.

Then we drafted a policy-aligned appeal, supported the ongoing Google support path, and kept pressing until Advertiser Verification cleared and the suspension was lifted.

Resultados

Google fully reactivated the account, and ads resumed serving the same day Nathan confirmed the reinstatement. The Circumventing Systems finding and the related Advertiser Verification block were both cleared.

IEM also came away with a clearer public identity story for a multi-entity brand.

Lo esencial

Circumventing Systems suspensions tied to Advertiser Verification often hit legitimate advertisers when entity names, trademarks, and website trust pages don’t line up. More PDFs alone rarely fix that.

StubGroup’s audit-and-appeal process helped IEM clear the suspension and get Search ads running again.