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Understanding Google’s Different Types of Verification
Understanding the different types of verification Google requires is key to keeping your account active.
Here’s a breakdown of the main verification processes every advertiser should know:
Advertiser Verification
Think of this as a basic ID check for Google Ads or how social media platforms verify users with a blue checkmark by their names. For this, you’ll provide essential information about yourself and your business, including:
- Your name, contact details, and business location: Establish your identity and physical presence.
- Your industry: Categorizes your business for Google’s verification process.
- Government-issued photo ID: (For individuals or unregistered businesses) Verifies your identity.
- Business registration documentation: (For organizations) Confirms your business legitimacy.
When is it required?
Everyone will eventually need this verification. However, you might be prompted sooner if:
- You target brand-related queries or industries susceptible to scams (travel, finance, etc.).
- Your ad content appears unclear or potentially misleading.
- You’ve violated Google Ads policies and need to appeal an account suspension.
Want to know more? Check out our video on Advertiser Verification
Business Operations Verification
This is a type of additional verification that Google requires from some advertisers. This delves deeper into your business practices, verifying aspects like:
- Your business model: Are you a reseller, affiliate, or direct provider
- Product/service offerings: What exactly do you offer?
- Business practices and compliance: Do you operate legally and ethically?
- Relationships with advertised brands or third parties: Who’s involved in your business activities?
When is it required?
Everyone will eventually need this verification. However, you might be prompted sooner if:
- Industry or Product Type: Businesses in high-risk industries like healthcare, financial services, or weight loss supplements are more likely to be flagged for verification
- Location: Businesses in regions prone to online fraud or regulatory scrutiny may be selected more frequently.
- Suspicious Activity: Unusual account behavior, like sudden ad spend changes, multiple logins, or a spike in ad disapprovals, can trigger verification.
- New or Unverified Accounts: New or unverified businesses may need to complete verification before running ads, especially in sensitive categories.
Advanced Verification
This is the most rigorous level of verification and is mandatory for specific industries like local services. It aims to prevent unauthorized businesses from advertising. Here is what advanced verification may require:
- Detailed documentation: Submit documents like business licenses, registrations, and operating procedures.
- Video call: Verify your business location and legitimacy through a real-time call.
When is it required?
This is mandatory for specific industries such as:
- Locksmiths and garage door services in the US and Canada.
- Local Services advertisers in particular categories.
StubGroup has successfully helped many clients through the Advanced Verification process. However, if you’ve previously failed verification, it may take longer to complete as their is a waiting period before you can reapply.
If you’re just exploring information about Advanced Verification and haven’t yet attempted it, we recommend working with a professional compliance team to guide you through the process and improve your chances of success the first time around!
Navigate Beyond Your Suspension with Confidence
Compliance with your advertising strategies is key to avoiding any issues with Google’s regulations and standards, plus it enhances your campaign’s performance and effectiveness. We have observed that businesses can improve their chances of reinstatement by adhering to the following guidelines. It’s not just about following rules; it’s about positioning your appeal for success.
Don’t yell at Google
It’s incredibly frustrating to be told that you can’t advertise and to receive zero details about why or how to rectify the issue.
But yelling at Google via phone or email will hurt your case.
The Google representatives you interact with are not the individuals who decided to suspend your account, and they are also not the ones who will decide to reinstate it.
They’re just trying to do their job, sometimes with limited training about Google’s policies. So always try to approach the situation with respect.
Be Careful about Hiring an “Expert” from Fiverr, Upwork, etc.
Some individuals advertise on gig platforms such as Fiverr and Upwork, claiming to help get Google Ads accounts unsuspended.
Some of these individuals may be legitimate, but we’ve also seen some suspension problems compounded by “experts” from these platforms who have tried and failed to get clients back on Google.
Approach your situation with care, and vet anyone you work with in this space. Look for reviews from real businesses they helped get back online.
Don’t Submit Appeal after Appeal
Google doesn’t have an official limit on the number of appeals that you can submit, but the more unsuccessful appeals you submit, the less likely it is that your next appeal will be reviewed.
Google expects you to submit new, relevant information if you resubmit an appeal. “Spamming” the appeal form will make it more challenging to resolve.
Ready to Stop Wasting Time on Failed Verification Attempts?
Ready to Stop Wasting Time on Failed Verification Attempts?
Getting verified isn’t as straightforward as it seems. If you’re stuck or frustrated, we’re here to turn things around quickly.
Our proven methods ensure a fast and smooth verification process—especially with Google’s confusing and changing requirements.
Let’s get you back on track today.
Choose StubGroup to Get Your Google Ads Unsuspended
Our team has experience dealing with Google Ads suspended accounts and knows how to get them reinstated. Here are a few other reasons to work with our team: