Limited Ad Serving Policy

The limited ad serving policy affects new or low-trust advertisers whose accounts haven’t built enough credibility with Google’s risk systems. Ads may be approved but shown to a limited audience or placed on lower-quality inventory. This can affect impression volume, clicks, and conversions. Limited ad serving is not a suspension but a restriction based on trust, reputation, and account signals. Verification or sustained performance can lift these limits.

Example: A newly created ad account runs compliant ads but receives minimal impressions. The account is under Limited Ad Serving until it passes trust thresholds.