Resource Center

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“StubGroup has taken our business to another level”

Delighting our clients thrills us. So, we're going to brag about some of the great reviews our clients have been posting online about StubGroup.   "It has been a great partnership with Stubgroup. Our Client Success Manager Joseph's professionalism, pro-activeness, attention to detail, and ability to take on a more holistic approach towards our overall [...]

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Scope Creep Happens. Here’s What You Can Do about It.

Scope creep is what happens when the scope of a project continues expanding, often because the client makes additional requests that extend beyond the initially agreed-upon deliverables. Just so we’re clear: more work is never a bad thing, but the situation can get out of hand quickly if you don’t take into account the overall [...]

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Google Case Study Credits StubGroup for Helping SuperBiiz Boost Their Mobile Performance and See “Massive ROAS Growth”

Massive ROAS growth. We really like the sound of that. It means we take our Premier Google Partner status seriously — going above and beyond to help our clients boost their success through online advertising. So when Google told us they were publishing a case study about the 1,929% return on ad spend we achieved [...]

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Why You Need Google My Business to Get Found Online and On Location

Just because everyone else is doing it doesn’t mean you should, too; unless it’s using your favorite search engine to find “how to“ tips like: “how to tie a tie” or “how to make money” –  number one and number six, respectively, on the list of most popular “how to” searches. See the connection? Sometimes [...]

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A Brief Glossary of SEM Terms

You’ve most likely heard the term Search Engine Marketing and its acronym, SEM. Maybe you’ve even nodded along, feigning familiarity when you’ve heard it discussed. Or perhaps you have a vague notion of what it’s all about, but could really use help with the finer points. Either way, we’re here to help. You certainly won’t [...]

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Landing Page Optimization: 5 Essential Tips for High Conversion Rates

The landing page is one of the most unique elements of your lead generation campaign. Done correctly, it can be an effective tool to boost your conversion rate and optimize your return on investment. Done incorrectly—well, many of us know where that can lead. So what are some proven tips and tricks for a knockout [...]

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Pareto’s Law and How It Works In Advertising

Otherwise known as “the law of the vital few and the trivial many,” Pareto’s law comes from Italian economist, Vilfredo Pareto, who observed that roughly 80% of his home country’s land was owned by only 20% of its people. Pareto went on to develop his principle in his garden by noting that only 20% of [...]

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Shotgun vs. Sniper Rifle: When You’re Running a PPC Campaign, You Need a Sniper

You don’t need to know much about firearms to understand the difference between shotgun marketing and sniper advertising. Simply put, a shotgun blast fires many pellets at once, covering a wide area, thereby increasing your chances of hitting something. Conversely, a sniper uses a rifle, which fires a single bullet with the intention of hitting [...]

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5 ‘Must Do’ Lead Generation Strategies for Your Business

So you’ve worked hard to build a solid, dynamic sales funnel. You’re ready to engage, nurture, and convert new leads like nobody’s business. But, just because you built it doesn’t mean they will come! To help you fill up your sales funnel with hot new leads, following are five "must do" lead generation strategies for [...]

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Is Google Search Dead?

Answer: Nope. Google search is alive and well, thank you very much. In fact, we’re huge Google fans here at StubGroup, and not just because Google ranks our agency in the top 3% of Google’s Partners based on the performance we deliver our clients. But life is all about change, and today’s no-brainer advertising platforms — [...]

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Customer Testimonials

"Simply the best in PPC management. A bunch of smart people at StubGroup!"
Craig A., The Floor Tape Store
"Everyone at StubGroup is kind, courteous and professional. They always make sure they put your needs first and really take the time to find out who you are and what your needs are. I would highly recommend them to everyone!"
John M., Sol8
"The team at Stub Group is highly qualified and knowledgeable with PPC. They make it easy for someone who isn't familiar with digital marketing to understand and be successful!"
Garrett N., Southwest Christian Schools
"Great return on investment. Friendly, professional, prompt, effective and efficient service."
Jorge Z., SnapFlatFee Real Estate
"Stubgroup has a excellent team that will work hard to get the job done right. I have done business with them for almost 2 years now and would recommend them to anyone who is looking to help their company thrive in the Adwords or PPC world of advertising."
Andrew D., Total Spectrum Care
"So glad we chose to pass off our ad campaign management to Stubgroup - our account manager is quick to put any requests on our campaigns into effect, and easy to work with, and more importantly, they give us the information we need to understand our ad campaigns."
Mac S., Maddox Transformer
"They are definitely "on the ball" and they certainly know their business very well. I highly recommend StubGroup."
Mauricio J B., Miami Signature Homes
"StubGroup has an excellent level of knowledge of the space. They provide a strict high level of touch with very proactive keyword, ad, placement, budgets etc. They also have aided and on many levels, allowing us to maximize ROI at all levels of our SEO and SEM endeavors, and adding seven figures to our bottom line!"
John L.,
"The StubGroup team has truly made a difference in my business and has taken the headache out of marketing for my business. They listened to the unique nature of my business, developed a plan, implemented that plan, tweaked that plan and it works, it works well!"
Greg B.,
"Stubgroup has been very helpful. They show that they really care about our company and want the best ROI for us. I appreciate having this trust with them. Also my account manager is excellent when I have questions. He explains things very clearly and is easy to understand. I highly recommend Stubgroup! "
Tanya P., Rio Nutrition Supplies
"Stubgroup has really done a great job for us. Not only have they honed and increased our PPC advertising, but they are very responsive and quick to help us with questions and needs as well. Highly recommended."
Daniel G., Marlow White