Scope creep is what happens when the scope of a project continues expanding, often because the client makes additional requests that extend beyond the initially agreed-upon deliverables. Just so we’re clear: more work is never a bad thing, but the situation can get out of hand quickly if you don’t take into account the overall [...]
Massive ROAS growth. We really like the sound of that. It means we take our Premier Google Partner status seriously — going above and beyond to help our clients boost their success through online advertising. So when Google told us they were publishing a case study about the 1,929% return on ad spend we achieved [...]
Just because everyone else is doing it doesn’t mean you should, too; unless it’s using your favorite search engine to find “how to“ tips like: “how to tie a tie” or “how to make money” – number one and number six, respectively, on the list of most popular “how to” searches. See the connection? Sometimes [...]
You’ve most likely heard the term Search Engine Marketing and its acronym, SEM. Maybe you’ve even nodded along, feigning familiarity when you’ve heard it discussed. Or perhaps you have a vague notion of what it’s all about, but could really use help with the finer points. Either way, we’re here to help. You certainly won’t [...]
The landing page is one of the most unique elements of your lead generation campaign. Done correctly, it can be an effective tool to boost your conversion rate and optimize your return on investment. Done incorrectly—well, many of us know where that can lead. So what are some proven tips and tricks for a knockout [...]
Otherwise known as “the law of the vital few and the trivial many,” Pareto’s law comes from Italian economist, Vilfredo Pareto, who observed that roughly 80% of his home country’s land was owned by only 20% of its people. Pareto went on to develop his principle in his garden by noting that only 20% of [...]
You don’t need to know much about firearms to understand the difference between shotgun marketing and sniper advertising. Simply put, a shotgun blast fires many pellets at once, covering a wide area, thereby increasing your chances of hitting something. Conversely, a sniper uses a rifle, which fires a single bullet with the intention of hitting [...]
So you’ve worked hard to build a solid, dynamic sales funnel. You’re ready to engage, nurture, and convert new leads like nobody’s business. But, just because you built it doesn’t mean they will come! To help you fill up your sales funnel with hot new leads, following are five "must do" lead generation strategies for [...]
Answer: Nope. Google search is alive and well, thank you very much. In fact, we’re huge Google fans here at StubGroup, and not just because Google ranks our agency in the top 3% of Google’s Partners based on the performance we deliver our clients. But life is all about change, and today’s no-brainer advertising platforms — [...]
You probably already know that it’s important for your website to be appealing, responsive, and fast for mobile users. But do you know how important that is? Consider this: Mobile devices overtook desktops as users’ go-to internet source in 2014 and, according to Cisco, “Global mobile data traffic will increase sevenfold between 2016 and 2021.” [...]
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