Is Your Google Ads Account Suspended Due to Counterfeit Goods?

You need to identify what Google has flagged as a problem, fix that problem, and then submit a respectful and detailed appeal to Google.

That sounds easy but it can be incredibly hard because Google won’t tell you exactly what the problem is. That’s why StubGroup offers our expertise to help get legitimate advertisers reinstated.

Google has a zero tolerance policy for the sale of counterfeit products through its ad platform. This is an “egregious” policy violation.

Common things that trigger this suspension include:

• Reselling brand items (e.g. Gucci, Chanel, Louis Vuitton)
• Steep discounts across a website

Documentation is key when it comes to recovering from this suspension. If you’re using third-party brand names on your website, you need to prove beyond a shadow of a doubt to Google that you are authorized to do so and that the products you are selling are genuine. If you’re selling your own brand, then you need to prove to Google that the products are your own and that you’re not mimicking another brand.

There is no official limit, but from our experience, the more appeals you submit, the harder it will be to get Google to continue to review them.

That’s why you need to be thorough to fix every potential problem before you submit an appeal, and be detailed in the appeal that you submit to explain exactly what you did to address the problem.

Google offers phone support for technical problems, but those representatives are not on the policy team and they don’t have access to details about why your account was suspended.

Phone support can be helpful for things like following up to request the status of a ticket you filed, or having them check your website for any links that are flagged as malicious. But when it comes to decision makers and people who know why your account is suspended, Google has built a firewall between that team and Google partners and advertisers.

Since 2013, StubGroup’s expert team of suspension specialists have been helping suspended advertisers get back online with Google Ads. We understand how “life and death” having a healthy, active Google Ads account can be for many businesses, so if your account is suspended and you’re looking for immediate help to get back online, let’s talk.

Because every suspension and advertiser is unique, we evaluate each suspension situation independently. Sometimes that means we have to tell you we don’t see a path forward for you to advertise with Google again. Other times the root problem is solvable and we’re able to work with you and Google to resolve Google’s concerns and get you back online.

Throughout the entire process, we will be direct and transparent with you and ask that you be the same with us. We don’t have time for advertisers who are trying to trick Google and who knowingly violate Google’s policies. But if you’re operating a legitimate business and simply need help navigating and resolving Google’s sometimes complex policy requirements, we’re here to help!