Recover from Your Unacceptable
Business Practices Suspension

An unacceptable business practices suspension on Google can be a major setback.

But with the right approach, you can reactivate your Google Ads account and get back your marketing momentum.

Why is My Account Suspended for Unacceptable Business Practices?

With this suspension, Google is saying that they think there is something fishy about your business practices/model. Just as with Circumventing Systems, these Google ads policies are “egregious” violations in Google’s eyes.

The key to getting reinstated is identifying what problem Google has with your business and then clearly explaining to Google why it’s not a problem, along with any appropriate documentation.

Common reasons for this suspension include:

  • Google thinking that you are pretending to be a business other than your own

  • A high volume of negative reviews about your business on third-party review websites

  • False advertising or misleading information

Businesses who are using logos and brand names that are associated with other websites are in particular danger of being flagged under this policy. For example:

  • Franchisees and Resellers
  • Authorized dealers
  • Companies with multiple websites/ad accounts for different geographic regions

Navigate Beyond Your Suspension with Confidence

We have seen businesses improve their chances of reinstatement by adhering to the following guidelines. It’s not just about following rules; it’s about positioning your appeal for success.

Don’t yell at Google

It’s incredibly frustrating to be told that you can’t advertise and to get zero details about why or how you can fix it.

But — yelling at Google via phone or email will hurt your case.

The Google representatives you interact with are NOT the people who decided to suspend your account, and they are also NOT the people who will decide to reinstate it.

They’re just trying to do their job, sometimes with limited training about Google’s policies.

So always try to approach the situation with respect.

Be Careful about Hiring an “Expert” from Fiverr, Upwork, etc.

There are individuals who advertise via gig platforms such as Fiverr and Upwork that they will help get Google Ads accounts unsuspended.

Some of these individuals may be legitimate, but we’ve also seen some suspension problems compounded by “experts” from these platforms who have tried and failed to get clients back on Google.

Approach with care, and vet anyone you work with in this space. Look for reviews from real businesses they helped get back online.

Don’t Submit Appeal after Appeal

Google doesn’t have an official limit on the number of appeals that you can submit, but the more unsuccessful appeals you submit, the less likely it is that your next appeal will be reviewed.

Google expects you to submit new, relevant information if you resubmit an appeal. “Spamming” the appeal form will make your life worse.

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Turn Your Suspension Around with StubGroup

Don’t let an unacceptable business practice policy suspension derail your online ad efforts. StubGroup has a proven track record of resolving suspension issues, see how we’ve helped clients like you.

Proactive Strategies for Resolving an Unacceptable Business Practices Suspension

If your account has been suspended for Unacceptable Business Practices, it most likely means that Google doesn’t trust that your business model is legitimate. Numerous “bad actors” are being targeted by Google, and unfortunately, you’ve been inadvertently caught in the crossfire. Transparency and practicing ethical business practices are key for recovering your account from this type of suspension.

Here are some practical tips for identifying possible unacceptable business practice violations:

  • Consider whether or not Google could confuse your business model, service, or product as harmful to users. If there is any chance that Google could be confused, make sure to clarify on your website and in the appeal.

  • Make sure that your website clearly describes your business model and is transparent concerning business relationships.

  • Ensure that all of your business information (address, name, etc.) are correct across your entire account.

  • Review any brand names that are mentioned on your website to make sure that you aren’t making any unsubstantiated claims.

We Fix All Types of Google Ads and Google Merchant Center Suspensions

Suspended For Counterfeit Goods?

This means Google considers that your ads, website or app mimic the brand features of a product in an attempt to pass themselves off as a genuine product of the brand owner.

Suspended For Malicious Software?

This means Google considers that your ads and site or app either hosts or links to malicious or unwanted software, regardless of whether the software is promoted through the Google advertising network.

Suspended For Suspicious Payments?

This means Google considers that your account’s payment activity has been suspicious or fraudulent.

Suspended For Circumventing Systems?

This means Google considers that you engaged or attempted to engage in practices that circumvent or interfere with Google’s advertising systems and processes.

Google Merchant Center Suspension?

This means your Merchant Center account has been temporarily blocked from advertising due to violations such as counterfeit goods, misrepresentation, or policy non-compliance, impacting your ability to run ads.

Suspended For Unacceptable Business Practices?

This means Google considers that you’re scamming users by concealing or misstating information about your business, products or services, or that your ad destinations use “phishing” techniques to gather user information.

Find Out If We Can Help You

Every Google Ads suspension is unique, so let’s discuss your situation and if/how we can help


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Frequently Asked Questions About Google Ads Suspensions

If your account gets suspended for Unacceptable Business Practices, it usually means Google is uncertain or has concerns about your business model. To navigate this, clarify your business model on your website and highlight it in your appeal to Google.

You need to identify what Google has flagged as a problem, fix that problem, and then submit a respectful and detailed appeal to Google.

That sounds easy but it can be incredibly hard because Google won’t tell you exactly what the problem is. That’s why StubGroup offers our expertise to help get legitimate advertisers reinstated.

It’s common for Google to suspend websites for tactics that are being used by competitors, and for those competitors to keep advertising with Google while you are dead in the water.

Google can be very inconsistent in how they enforce their policies. Unfortunately, the argument “but my competitors are doing this” doesn’t bear weight when you submit an appeal. Once you are suspended, all that matters is you convincing Google that you have fixed the problem and that your account is in accordance with Google’s policies.

There is no official limit, but from our experience, the more appeals you submit, the harder it will be to get Google to continue to review them.

That’s why you need to be thorough to fix every potential problem before you submit an appeal, and be detailed in the appeal that you submit to explain exactly what you did to address the problem.

Since 2013, StubGroup’s expert team of suspension specialists have been helping suspended advertisers get back online with Google Ads. We understand how “life and death” having a healthy, active Google Ads account can be for many businesses, so if your account is suspended and you’re looking for immediate help to get back online, let’s talk.

Because every suspension and advertiser is unique, we evaluate each suspension situation independently. Sometimes that means we have to tell you we don’t see a path forward for you to advertise with Google again. Other times the root problem is solvable and we’re able to work with you and Google to resolve Google’s concerns and get you back online.

Throughout the entire process, we will be direct and transparent with you and ask that you be the same with us. We don’t have time for advertisers who are trying to trick Google and who knowingly violate Google’s policies. But if you’re operating a legitimate business and simply need help navigating and resolving Google’s sometimes complex policy requirements, we’re here to help!