Political Content Policy

The political content policy requires verification before running election ads, featuring political candidates, or promoting political issues in regions where Google mandates it. The verification process can take up to 5 business days per step, and some regions require a two-step process, so plan accordingly before campaign deadlines. All verified political ads must display ‘Paid for by’ disclosures, and Google publishes them in a public transparency report. Here’s a major update: in October 2025, Google stopped serving all political ads in the EU due to new regulations they couldn’t comply with, so if you’re targeting European audiences, you’re completely blocked from political advertising on Google platforms.

Example: A political campaign attempts to run ads two days before an election without completing verification, only to discover the process takes 5-10 business days, causing them to miss their entire ad window.