Case Study

challenges

A flourishing beauty e-commerce brand faced a critical obstacle in identifying its ideal customer base. With a stagnant revenue growth rate and limited sales traction, the company realized the pressing need to target the right audience and boost its market presence. Without a clear understanding of its potential customers, the brand struggled to maximize its marketing efforts effectively.

approach

To address the challenge, StubGroup implemented a comprehensive strategy focusing on meticulous audience testing. By conducting numerous promotional trials across diverse demographics and geographical locations, the company gained valuable insights into the preferences and behaviors of its target consumers. This rigorous and iterative approach enabled our client to refine its marketing initiatives, tailor promotions to specific audience segments, and optimize its outreach efforts accordingly.

results

The implementation of the audience testing strategy yielded exceptional outcomes for this ecommerce retail brand. The company witnessed a remarkable 323% increase in revenue. The Return on Advertising Spend (ROAS) also surged by 117%. By persistently refining its audience targeting methods, the company achieved substantial growth and solidified its position in the competitive beauty ecommerce landscape. This success story highlights the pivotal role of strategic audience identification and testing in driving sustainable business expansion.