Overview

DTFJAX operates in a highly competitive custom transfer printing market, going head-to-head with major national brands. While they had a strong local advantage, offering fast, next-day pickup, this key differentiator wasn’t being effectively communicated, and their online visibility was limited.

StubGroup partnered with DTFJAX to improve search visibility, scale paid acquisition, and build a high-performing email and SMS marketing engine to drive repeat purchases and consistent revenue growth.

The Challenge

Before working with StubGroup, DTFJAX faced several key challenges:

• Low visibility in high-intent searches, especially against large competitors
• Underutilized competitive advantage, with fast next-day local pickup not clearly highlighted in ads
• Lack of a fully optimized retention system, with email and SMS not yet maximized for consistent revenue

These issues made it difficult to scale efficiently and capture both new and returning customers.

The Approach

StubGroup implemented a multi-channel strategy focused on both acquisition and retention.

1. Intent-Based Paid Search Strategy

Campaigns were restructured to clearly separate branded and non-branded (generic) traffic:

• Branded campaigns captured high-intent users already searching for DTFJAX, driving highly efficient conversions
• Generic search campaigns targeted core services to reach new customers actively searching for solutions
• Performance Max campaigns were introduced to expand reach and capture high-intent shopping traffic across Google’s ecosystem

This segmentation allowed for better budget allocation, improved efficiency, and scalable growth.

2. Expansion Beyond Branded Traffic

To unlock new growth:

• StubGroup focused on non-branded keyword expansion
• Leveraged search + Performance Max to increase discoverability
• Positioned DTFJAX’s fast local pickup as a key differentiator in ad messaging

This approach ensured the brand could compete more effectively against larger players.

3. Email & SMS Revenue Engine 

StubGroup also optimized DTFJAX’s retention marketing by transitioning from Yotpo to Klaviyo and enhancing both campaigns and automated flows.

Key initiatives included:

• Building and optimizing automated flows (post-purchase, lifecycle, etc.)
• Executing targeted SMS campaigns during high-conversion periods
• Aligning messaging with promotions and seasonal demand (e.g., holidays)
• Establishing a foundation for scalable segmentation and campaign cadence

The Results

StubGroup’s strategy delivered strong, measurable results across both acquisition and retention channels:

Performance:

• YoY revenue increased by 72% after StubGroup took over Paid Search and email/SMS marketing
• Fixed broken tracking and attribution so that DTFJAX can calculate the ROI from their ad dollars
• Created scalable structure balancing protection (branded) and growth (non-branded)
• 46% increase in order volume in a single month after implementing email/SMS
• Consistent revenue driven by automated email flows

Conclusion

By combining a highly structured paid search strategy with a robust email and SMS marketing system, StubGroup helped DTFJAX:

• Compete effectively against larger national brands
• Capture both high-intent and new customer demand
• Build a scalable, multi-channel revenue engine
• Turn retention marketing into a major revenue driver

The result was not just increased visibility, but a sustainable growth system that continues to drive both immediate conversions and long-term customer value.