Before and After Images Policy (Clickbait ads)

The before and after images policy prohibits comparison photos in Google Ads for weight loss products, cosmetic procedures, health treatments, and beauty services. Google blocks these images because they often set unrealistic expectations and typically involve unsubstantiated claims about results. Even if your before/after photos are real and from actual clients, they’re still not allowed. This policy applies across all ad formats.

Example: A cosmetic surgery clinic uses actual patient before/after photos showing rhinoplasty results in their Google ads, triggering immediate ad disapproval under the before and after images policy