Circumventing Systems Suspension
The circumventing systems suspension is one of the most severe types of Google Ads suspensions. It’s applied when Google detects that an advertiser is trying to bypass its review systems or ad enforcement processes. Common triggers include cloaking content, redirecting users to unapproved destinations, using multiple accounts to avoid previous suspensions, or manipulating tracking to hide the true user journey. This policy is enforced strictly, and reinstatement is difficult without strong evidence of compliance.
Example: An advertiser redirects people who click their Google Ads to a different domain than was featured in the ads.
You’ve been hit with the circumventing systems suspension? Contact us to reactivate your account now!
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Our beta website scanner helps you identify possible site issues affecting your Google Ads account so you can take the right next steps.
Your website is one part of the picture.
Fixing website problems alone is usually not enough to get a suspended account reinstated.
Website tips: common policy problems
Review these common website issues that can lead to Google Ads policy violations.
Keep Landing Pages Relevant
Ensure your landing page content matches your ad copy. Google can flag irrelevant or misleading destinations.
- Match keywords between ads and landing pages
- Deliver on the promise made in your ad copy
- Avoid excessive pop-ups or intrusive elements
Avoid Prohibited Content
Google has strict policies on what can be advertised. Common violations include counterfeit goods, dangerous products, and dishonest behavior.
- Review Google's prohibited content policy regularly
- Do not make unrealistic claims or guarantees
- Ensure all claims are backed by evidence
Maintain Clear Privacy Policies
If you collect user data, you must have a clear, accessible privacy policy that complies with regulations like GDPR.
- Make privacy policy easily accessible
- Clearly explain data collection practices
- Include contact information for data requests
Build Trust with Transparency
Help Google understand your business. Show clear contact information and business details.
- Display business name and contact details
- Include terms of service and refund policies
- Use HTTPS and valid SSL certificates
Confused by Your Suspension? We Can Help.
Get trusted help fixing your Google Ads suspension through our Policy Center or one-on-one with our expert team.
