Why Does Google Suspend Google Ads Accounts?
Google is trying to protect users.
There are a tremendous number of bad actors who want to use Google’s traffic to harm and scam people. Google invests billions of dollars into preventing this from happening, and frankly, we should be grateful that they do.
Unfortunately, the safeguards Google has in place against illegitimate advertisers often mistakenly flag legitimate businesses.
Advertisers also sometimes aren’t careful to read Google’s policies and understand what is required to advertise on the platform.
And sometimes something out of an advertiser’s control, such as getting hacked and having malicious links added to their website, will create a situation where Google was right in suspending the account in order to protect users, but the advertiser also did nothing malicious.
But Google won’t tell me why they suspended my account.
Yeah, that’s the rub.
Google will technically give you a reason, such as “Suspicious Payment Activity” or “Circumventing Systems”, and link you to a general policy that covers that topic, but it can be very hard to figure out specifically why your account was flagged.
To some extent, we believe this vagueness is intentional.
Google doesn’t want to give step-by-step instructions to illegitimate businesses so that they can game the system.