“Every business should have the chance to know what Google says they did wrong and how to fix it.”
John Horn,
CEO at StubGroup
Why Does Google Suspend Google Ads Accounts?
Google is constantly trying to protect its users.
There are a tremendous number of bad actors who want to use Google’s traffic to harm and scam people. Google invests billions of dollars into preventing this from happening, and frankly, we should be grateful that they do.
Unfortunately, the safeguards Google has in place against illegitimate advertisers often mistakenly flag legitimate businesses.
Some advertisers aren’t careful enough when reading Google’s policies and understanding what is required to advertise on the platform.
Sometimes, something out of an advertiser’s control, such as getting hacked and having malicious links added to their website, creates a situation where Google was right in suspending the account in order to protect users, but the advertiser also did nothing malicious.
Google Won’t Tell Me Why They Suspended My Account
Google will technically give you a reason, such as “Suspicious Payment Activity” or “Circumventing Systems”, and link you to a general policy that covers that topic, but it can be very hard to figure out specifically why your account was flagged. They don’t give you a simple quality score to reference.
To some extent, we believe this vagueness is intentional. Google doesn’t want to give step-by-step instructions about what went wrong to illegitimate businesses. Providing too much information to these types of companies will allow them to use the system unfairly.
Looking for Answers? Start Here
StubGroup is here to help you determine the reason behind your Google Ads suspended status. Watch this video to gain further insight into fixing your suspension:
Navigate Beyond Your Suspension with Confidence
Compliance with your advertising strategies is key to avoiding any issues with Google’s regulations and standards, plus it enhances your campaign’s performance and effectiveness. We have observed that businesses can improve their chances of reinstatement by adhering to the following guidelines. It’s not just about following rules; it’s about positioning your appeal for success.
Don’t yell at Google
It’s incredibly frustrating to be told that you can’t advertise and to receive zero details about why or how to rectify the issue.
But yelling at Google via phone or email will hurt your case.
The Google representatives you interact with are not the individuals who decided to suspend your account, and they are also not the ones who will decide to reinstate it.
They’re just trying to do their job, sometimes with limited training about Google’s policies. So always try to approach the situation with respect.
Be Careful about Hiring an “Expert” from Fiverr, Upwork, etc.
Some individuals advertise on gig platforms such as Fiverr and Upwork, claiming to help get Google Ads accounts unsuspended.
Some of these individuals may be legitimate, but we’ve also seen some suspension problems compounded by “experts” from these platforms who have tried and failed to get clients back on Google.
Approach your situation with care, and vet anyone you work with in this space. Look for reviews from real businesses they helped get back online.
Don’t Submit Appeal after Appeal
Google doesn’t have an official limit on the number of appeals that you can submit, but the more unsuccessful appeals you submit, the less likely it is that your next appeal will be reviewed.
Google expects you to submit new, relevant information if you resubmit an appeal. “Spamming” the appeal form will make it more challenging to resolve.
We Fix All Types of Google Ads and Google Merchant Center Suspensions
Whether it was getting flagged for Google Ads circumventing systems policy or violating the Google Ads Misrepresentation Policy, our team is here to help. Here are a few of the different Google Ads Suspensions we deal with:
Suspended For Counterfeit Goods?
A counterfeit goods suspension means that Google has determined your ads, website, or app mimics the brand features of a product in an attempt to pass itself off as a genuine product of the brand owner.
Suspended For Malicious Software?
This means that Google determined that your ads and site or app either host or link to malicious or unwanted software, regardless of whether the software is promoted through the Google advertising network.
Suspended For Suspicious Payments?
This means that Google has flagged your account’s payment activity as suspicious or fraudulent.
Suspended For Circumventing Systems?
If you have been suspended for circumventing systems, then Google determined that you engaged or attempted to engage in practices that circumvent or interfere with Google’s advertising systems and processes.
Google Merchant Center Suspension?
A Google Merchant Center account suspension has been temporarily blocked from advertising due to violations, such as the sale of counterfeit goods, misrepresentation, or policy non-compliance, which impacts your ability to run ads.
Suspended For Unacceptable Business Practices?
Suspended For Unacceptable Business Practices?
This means Google thinks that you’re scamming users by concealing or misstating information about your business, products, or services, or that your ad destinations use “phishing” techniques to gather user information.
Choose StubGroup to Get Your Google Ads Unsuspended
Our team has experience dealing with Google Ads suspended accounts and knows how to get them reinstated. Here are a few other reasons to work with our team:
Find Out If We Can Help You
Every Google Ads suspension is unique, so let’s discuss your situation and if/how we can help
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