Financial Services Policy

Google’s financial services policy governs advertising for loans, credit cards, cryptocurrency, investment services, and financial products on Google Ads. The enforcement focuses heavily on disclosure requirements. You must clearly show interest rates, fees, repayment terms, and total costs before users submit information. The policy exists because financial ads have high potential for consumer harm, so Google scrutinizes them closely. Violations typically involve unclear terms, hidden fees, or promoting high-risk financial products without proper warnings and disclosures.

Example: A personal loan company advertises ‘low monthly payments’ without disclosing the actual APR, total loan cost, or fees anywhere in the ad or landing page, resulting in a financial services policy violation and ad disapproval.