Want to edit your company’s Google Knowledge Graph card? Now you can!
WHAT IS A GOOGLE KNOWLEDGE GRAPH CARD?
When you search Google for companies, famous people, books, movies, and much more, you’ll often see a card like this on the right side of the search results page.
This is a Google Knowledge Graph card which Google’s algorithms automatically constructed for General Motors.
HOW TO EDIT YOUR GOOGLE KNOWLEDGE GRAPH CARD
Until now, companies have had to rest content with the data Google compiled—however inaccurate or outdated it might be.
No longer.
First, you’ll need Google to recognize you as an official representative of your company.
To be acknowledged by Google as an official representative for a topic (in this case, your company), you need to meet these requirements:
- The Knowledge Graph card includes the topic’s official website, YouTube channel, or Google+ page.
- You’re an owner of the online presence (the topic’s official website, YouTube channel, or Google+ page) that appears in the card. In some cases, if you’re an owner of a topic’s online presence, you might also be an official representative for related topics, such as a parent company and its subsidiaries.
- You’re signed in to Google with the account you use as the owner of the topic’s online presence.
- Your Web & App Activity is turned on.
Once Google recognizes you as an official representative of your company you can follow a 6-step process to request a change to your Google Knowledge Graph card.
Read the official Google instructions here.
WHY UPDATE YOUR GOOGLE KNOWLEDGE GRAPH CARD?
Customers and leads are Googling your brand name and reading your Knowledge Graph card. Keep your brand’s info accurate and updated so that you can make the best possible impression.
Early results indicate that Google is quick to accept requests to edit Google Knowledge Graph cards.
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