How AI Is Transforming SEO and What…
Learn practical insights on how successful businesses are optimizing for voice search, zero-click results, and AI-generated answers.
Ecommerce Success Decoded: Average Order Value Insights
Explore the crucial role of Average Order Value (AOV) in Shopify success and learn effective strategies to enhance your ecommerce performance.
Google Ads Suspension Update – 2024 Changes
Google has updated what you can do after your Google Ads account is suspended. These changes, which address account suspensions, took effect on June
Google’s Limited Ad Serving Policy
At StubGroup, we're here to help businesses dominate their Google Ads. Today, we're diving into Google's latest announcement – the Limited Ad Serving policy. We'll
Google Ads vs. Meta Ads (Which One…
Should businesses invest in Google Ads, Meta Ads, or both? At StubGroup, we frequently encounter this question and it is especially prevalent among advertisers reaching
Google Merchant Center Next: What You Need…
Google Merchant Center has long been a cornerstone for running shopping ads on Google Ads, utilizing product feeds to seamlessly connect advertisers with their target
Scaling Google Ads Budgets: We Raised PMax…
Have you ever wondered what would happen if you significantly increased the daily budget of your Google Ads Performance Max campaign? At StubGroup, a top
Google’s New Shopping Insights: Ecommerce Success with…
Google has recently unveiled a powerful tool tailored for ecommerce businesses – Shopping Insights on its Chrome browser. In this post, we'll delve into the
Google Shopping Policy Update: Abusing the Ad…
In a recent update to its shopping ads policy, Google has made changes that could impact e-commerce sites and advertisers managing free listings through Google
Unlocking New Advertising Opportunities: Google Ads on…
In a surprising move, X, formerly known as Twitter, and Google have joined forces to allow Google Ads to be displayed on the X home
Google’s Guide to High-Performing Responsive Search Ads
In a recent development, Google has unveiled its latest edition of the "Guide to Writing Ads that Perform" – a comprehensive resource dedicated to Responsive
Google Ads New Trademark Policy
Google's New Trademark Policy Up until now, if you were a trademark brand, preventing others from using your brand in their Google ads was a
Will The gBraid Parameter Be Enabled For…
Did you receive an email from Google stating that the gBraid parameter will be enabled for your URLs? What Does This Mean? This notification is
Welcome Back, Google Marketing Live! A Recap…
For three years we’ve met virtually, learned online, and participated in interactive breakout sessions that "sort of" allowed us to learn from one another’s experiences