Navigating Google Merchant Center suspensions can be fraught with challenges. At StubGroup, a leading Premier Google Partner digital advertising agency with over a decade of experience, we have become experts in resolving Google suspensions and policy violations. Our extensive knowledge has empowered countless businesses to overcome Google Merchant Center and Google Ads account suspensions. In this blog post, we share invaluable insights on how to effectively address and proactively prevent Google Merchant Center suspensions.

Google Policies: Counterfeit Goods

One of the most common reasons for Google Merchant Center suspensions is related to counterfeit goods. This typically affects resellers in the luxury space, such as those selling high-end watches and handbags. To avoid this suspension, it’s crucial to:

  1. Avoid offering massive discounts that might appear suspicious.
  2. Clearly state on your website that you are a reseller, not the brand itself.
  3. Use disclaimers to clarify your relationship with the brands you’re selling.

Google Policies: Misrepresentation

Misrepresentation is a broad and frequent cause of suspensions. Google suspends accounts when it believes users might be misled by content in ads or on websites. To prevent this suspension:

  1. Ensure your website has all the necessary policy pages, such as refund and shipping policies.
  2. Provide clear contact information, including a physical address.
  3. Make sure your website has no broken links or placeholder content.
  4. Address any issues with your checkout process and ensure it works flawlessly.

Google Policies: Healthcare-related Content

Google frequently suspends accounts related to healthcare content, particularly businesses in the supplement space. To avoid this suspension:

  1. Be cautious with the words you use on your website, as specific words can trigger this policy.
  2. Ensure your website does not fall under the unapproved pharmaceutical list.
  3. Consider LegitScript certification if applicable to your business.

Appealing a Suspension

Appealing a suspension is relatively straightforward. In your Google Merchant Center account, click the button to request a review. Google will assess your changes and make the call on whether or not you have resolved the issue. While there’s no guarantee, sometimes you can gain additional insights from Google’s team to help resolve the issue more effectively.

Conclusion

Navigating Google Merchant Center suspensions can be challenging, but with the right approach and understanding of Google’s policies, you can overcome these obstacles. StubGroup has a proven track record of helping businesses resolve their suspensions and return to advertising on Google successfully. If you are struggling with your Google Merchant Center suspension, reach out to us at stubgroup.com. We’d love to take a closer look at your case to see if we can assist you in resolving it.