Are you new to the idea of PPC campaign management? If so, read on!
As you probably know by now, PPC is an abbreviation for Pay Per Click, and it’s a digital advertising payment model in which you only pay when people click your ads. Google, Bing, and Yahoo!, the top three search engines, all primarily use the PPC model.
PPC is not a “set it and forget it” advertising channel.
The ad auction is a constant, real-time competition between you and your competitors, where bids vary by time of day, day of week, and device, and competitors enter or leave the auction without warning.
If you aren’t willing to dedicate time and skill to PPC campaign management, you’re going to work at a disadvantage to competitors who are, and you’ll probably waste a lot of money.
You have two options for PPC campaign management.
#1: MANAGE CAMPAIGNS IN-HOUSE
Many small business owners try to do PPC campaign management themselves or pawn the work off on a nephew who is “good with computers”.
Some businesses assign PPC campaign management to their marketing department, or they may hire someone specifically to manage their PPC campaigns.
Larger businesses may have a full-time team of PPC specialists to stay on top of their PPC campaigns.
#2: WORK WITH AN AGENCY
Some businesses partner with an advertising agency to do PPC campaign management for them.
Here at StubGroup Advertising, we’re biased towards the agency model. We spend our life doing PPC campaign management and have a wealth of experience gleaned from managing campaigns for all sorts and sizes of clients across a spectrum of verticals. We have access to advanced support from the top search engines and are constantly leveraging new features to give our clients a competitive edge.
Whether you keep your PPC campaign management in-house or work with an agency, it’s important that someone manages your campaigns.
Would you like to partner with a top-rated agency to handle PPC campaign management for you? Contact us for a free AdWords evaluation.