Acquiring first page ad position on popular search engines is a vital step for leading interested buyers to your site. Unfortunately, however, this does not guarantee clicks. Quick scanning, short attention spans and visual stimulation preferences are all search user tendencies that can make it difficult to capture the attention of your audience via text. Thankfully, there are numerous result producing tips for constructing text ads that stand out to a pair of fast moving eyes. Begin creating effective text ads by making them specific, relevant, attractive and empowering. Below you will find a handful of key ways to make your text ads terrific by keeping these attributes in mind.
Highlight your competitive edge
While acquiring first page ad position narrows down the volume of competing search results, standing out among other relevant first page results can be a challenge. This accentuates the importance of including the unique qualities of your company, product or organization. Capture the attention of users by highlighting the promotions, features, products or services that give you that competitive edge.
An irresistible offer
Oftentimes users revert to online search sites to research products or services and make a decision. Help make that decision easy for users by including irresistible offers, promotions, prices and exclusives in your text ads.
Encourage action
The goals of every campaign will differ depending on the nature of your business. From increasing awareness or gaining subscribers to gathering contact information, every campaign will differ in some way. Whatever the goals of your campaign, every good text ad will include a clear way for interested customers to take the next step. Include calls to action within your ad with words and phrases like purchase, subscribe, call today, get a quoteor visit our site.
Match your ad to your landing page
One of the many advantages of PPC advertising is the ability to reach your audience at the exact time they are searching for your product or service. To ensure you get the most from your PPC text ad, it is essential that your landing page reflects the products or services highlighted within your ad. Users may quickly leave your site if they cannot easily find the information they were initially searching for. It is important for your landing page to include that information.
Bonus: Not only will users be grateful to quickly find what they are searching for, matching your ad with your landing page will also increase your quality score when utilizing Google AdWords.