You have your online advertising objectives in place and are ready to take action by creating your first PPC advertising campaign. However, starting out it can be difficult to fully familiarize yourself with the differing PPC platforms and how they perform. Depending on the goals and target of your campaign, you may find one platform [...]
Keywords are one of the most important things you should know about as an online marketer. They are used in many places online to market your website or product. One of those places is Google AdWords. It used to be on AdWords if you wanted to target just an exact keyword, you could. So for [...]
When considering your advertising budget, it is very important that you get as much return for your advertising spend as possible. For many years, Google’s AdWords has been the premier way of advertising your company on the Internet. Social media has quickly become a worthy addition to the advertising marketplace. The term we’re going to [...]
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