Just because everyone else is doing it doesn’t mean you should, too; unless it’s using your favorite search engine to find “how to“ tips like: “how to tie a tie” or “how to make money” – number one and number six, respectively, on the list of most popular “how to” searches. See the connection? Sometimes [...]
The landing page is one of the most unique elements of your lead generation campaign. Done correctly, it can be an effective tool to boost your conversion rate and optimize your return on investment. Done incorrectly—well, many of us know where that can lead. So what are some proven tips and tricks for a knockout [...]
When people search for your company online, should you be bidding on those branded keywords and paying for ad clicks? (Yes.) What if your website already has the #1 Organic search result position for your business name? Is it a waste to spend money on branded search ads, too? (Nope, not a waste.) Our clients ask [...]
Yes, you can use one AdWords account to advertise multiple websites, but we don’t recommend doing so. There are many reasons why advertisers might want to send traffic to multiple websites from a single AdWords account. Two prime examples are serial entrepreneurs and organizations with websites targeting separate geographical regions. Google has no policy against using [...]
Want to edit your company’s Google Knowledge Graph card? Now you can! WHAT IS A GOOGLE KNOWLEDGE GRAPH CARD? When you search Google for companies, famous people, books, movies, and much more, you’ll often see a card like this on the right side of the search results page. [...]
It’s a new year, and businesses everywhere are trying to trim wasted AdWords spend and improve their ROI. Here at StubGroup Advertising we’re constantly working hard to make our clients’ PPC campaigns more profitable. Following are 5 of our favorite ways to reduce wasted AdWords spend. 1. Consistently Add Negative Keywords If you sell electronic transformers, then [...]
The relationship between agency and client is finely balanced. On the one hand, an agency’s job is to help its client make as much money as possible. On the other hand, an agency itself is a business which also wants to make as much money as possible. As an agency specializing in pay-per-click advertising, we [...]
Did you see those asteroids this morning? Actually, neither did we, but “Mobile Armageddon” happened anyway. Here is StubGroup Advertising’s quick guide to what happened today, why it has such a drastic name, and how you can make it a good thing for your website. What Happened Today Google included “mobile-friendly” in its ranking factors. [...]
A special thanks to Google for hosting StubGroup at Google’s headquarters in Silicon Valley. Google recently selected StubGroup as one of only five agencies to speak about AdWords and the future of digital advertising and to share our insights as an agency with over 20,000 other agencies and Google Partners around the world. It was [...]
Acquiring first page ad position on popular search engines is a vital step for leading interested buyers to your site. Unfortunately, however, this does not guarantee clicks. Quick scanning, short attention spans and visual stimulation preferences are all search user tendencies that can make it difficult to capture the attention of your audience via text. [...]
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