Pay-per-click (PPC) ads are a proven way to increase profits and grow your business. However, an ineffective PPC ad can mean lost revenue and wasted budget. In this episode of Smart Route, John Horn of StubGroup and CTM’s Strategic Partner Manager, Courtney Tyson, discuss three things that make or break a PPC ad campaign, the impact of consumer privacy on marketing innovation, today’s biggest challenges in ad targeting, and how to maximize digital ad returns in an internet without cookies.
Listen to the full interview here:
