Okay, maybe stalking is not the best choice of words. But, when it comes to marketing you need to know who your target is, what they want and need, and where they hang out. After all, you don’t want to send your message to anyone and everyone. You need to seek out an audience that is:
- Targeted
- Engaged
- Wants what you offer
Online advertising and social media can provide massive amounts of exposure at an unbeatable price, but only if you know who your target is.
Here are some ways you can Stalk *cough*, we mean learn about your target audience. . .
Check Those Analytics
This is where an advertising agency like StubGroup can help. You need the ability not only to read and understand your advertising campaigns’ analytics, but also to interpret them and come up with a plan.
By checking the analytics of your current campaign, you can evaluate what is working for your audience and what is not. Then, based on that data, you can adjust your campaign to be more cost-effective, efficient, and financially remunerative.
The numbers will tell you where your target audience is spending the most time in relationship to your advertising and marketing efforts, such as on social media networks, reading emails, watching videos, etc.
This kind of information is invaluable to understanding your audience and making the best use of your advertising budget. Once you know where and how your audience spends time online, you can focus your efforts there to learn more about them and interact with them more effectively.
Create a Profile
Take your analytics data and create a profile of the perfect customer for your products and services. What do they look like, what do they do, where do they go? What is his or her occupation, demographic, age?
Once you know who your perfect customer is, you can create content in line with your target to capture and convert.
Spy on Their Commonalities
What do those in your target market care about most? What are they posting? Get on Social Media and find out!
Online marketing for the new digital age is about making connections and building relationships. Once you know what the people in your market have in common, you will better understand how to approach them with your message.
You don’t need elite spying skills, but a little time and effort getting to know your potential customers is essential for online marketing success. Learning about your customers will help you better understand what they need and want, allowing you to more effectively market your products and services, grow your business, and become more profitable.