You probably already know that it’s important for your website to be appealing, responsive, and fast for mobile users. But do you know how important that is? Consider this: Mobile devices overtook desktops as users’ go-to internet source in 2014 and, according to Cisco, “Global mobile data traffic will increase sevenfold between 2016 and 2021.” [...]
Maybe it’s happened to you - you’re browsing a website and have a question about a product or service, but the answer isn’t readily apparent. You don’t have time to wait for an email response, and you’ll be darned if you’re going to call the “800” number and play the voice prompt game . . [...]
Using Google AdWords and Bing Ads to Massively Increase Monthly Revenue “Being part of a young and rapidly growing entrepreneurial tech company, everyone has to wear a lot of different hats. We wanted on focus on what we do best, and let someone else manage the online marketing strategy. We picked StubGroup as a partner [...]
Do you want people to message your business who (a) have a birthday in the next week and (b) who watched 75% of your last Facebook video? You can! (And that's just using 3 of the 5 Facebook features highlighted in today's post.) The Facebook Ads platform is a treasure island waiting for explorers to find [...]
So you’ve worked hard to provide your customers with excellent products, services, and/or customer care and, because of that, you’ve racked up quite a few four- to five-star reviews complete with adoring commentary. You proudly display them on your website and rest easy knowing that anyone who’s searching for your reviews will find them. But [...]
Self-Auditing Your Google AdWords: Why It’s Important and How To Do It For most business owners, there’s nothing more unpalatable than the thought of wading back into the “sea of minutiae” that is your Google AdWords account. You log in, check your settings, try to make sense of Google’s latest account recommendations, and possibly even [...]
How much do you think a new customer is worth to Starbucks? $14,099. Crazy, right? Do you know how much a new customer is worth to you? Calculating Lifetime Value The typical customer lifetime value calculation is: (Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for [...]
If you’ve ever successfully used Google Shopping as a platform for your retail store, you know what a powerful and effective selling machine it can be. But there’s a good chance that, in the beginning, you had some ropes to learn and found that it wasn’t always easy entering all your product information into Google [...]
Facebook and AdWords Are Not "Either/Or" Today we're explaining the differences between Facebook Ads and Google AdWords and providing specific examples of which solution is best for which types of businesses. But first, let's be clear: You don't have to choose between Facebook Ads and Google AdWords. Most smart advertisers can use both platforms to maximize their digital advertising. [...]
Google AdWords Exact Match keywords are no longer truly "exact match". Here's what that means, and how that may impact how well your AdWords campaigns perform. "Exact" Hasn't Meant "Exact" for A While In the old days, an Exact Match keyword could only be triggered by a search term that exactly matched it. Pure Exact [...]
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