Our client struggled to generate qualified website traffic and new customer signups.

Due to high cost per click, low ad exposure, and low engagement rates, their cost per acquisition was outside of their business goal for Google Ads to be profitable.

challenges

The average cost per click was expensive in their industry, limiting our client’s exposure in Google searches. 

Their cost per acquisition was higher than where they needed it to be. This ultimately affected their ROI goals and caused them to repeatedly not hit goals.

approach

We worked together to redefine the target audience based on in-depth market and competitor research. 

By targeting new relevant keyword variations we were able to narrow down searches based on our client’s buyers’ personas. 

Then we implemented new ad copy highlighting the benefits of their service with unique selling points and calls-to-action. We sent this traffic to new, dedicated landing pages which were designed following conversion rate optimization best practices to maximize conversion opportunities.

results

We saw subscriptions increase by 349%, with ad exposure and traffic volume increasing by over 400%.

The average cost per click decreased by 51%, and conversion rates increased, which allowed us to reach profitability for them and scale subscription volume.