A Dental Services Company that provides dental supplies and equipment to professionals nationwide faced a Google Merchant Center misrepresentation suspension and challenges driving sales in their competitive market.

They needed to get back online with Google and then improve their online advertising to drive more sales while controlling costs.

challenges

This client faced several hurdles, starting with a Google Merchant Center Misrepresentation suspension which was preventing them from running their ads.

On top of that, prior to their suspension they were seeing high costs per conversion, low engagement with their ads, and difficulties in listing their products on Google Merchant Center, resulting in product disapprovals.

approach

First, StubGroup’s Google Ads compliance experts thoroughly reviewed the client’s account and website and fixed problems including missing policy pages, inconsistencies in product feed data, and more, which resulted in Google reinstating the Google Merchant Center account.

Next, we optimized the shopping feed’s product titles and refined how shipping costs per product were communicated to Google to ensure ongoing compliance and relevance with Google’s policies.

After that, we conducted A/B testing on images and videos within our Performance Max campaigns to identify the most effective creatives.

Many other optimizations included aggressive negative keyword sculpting, managing product disapprovals, and ensuring that all ads remained active and compliant.

results

Our client saw impressive results from these efforts. By focusing on fixing their suspension, targeted advertising, and continuous optimization, they achieved a remarkable 593% increase in revenue year-over-year.

Despite scaling their ad spend, we maintained strong returns by enhancing conversion rates and ensuring that all products were accurately represented and actively advertised on Google.