How the Google Ads Auction Works
The Google Ads auction is a fancy machine that shows the right ads to the right people. If you want to get the most out
Google’s Limited Ad Serving Policy
At StubGroup, we're here to help businesses dominate their Google Ads. Today, we're diving into Google's latest announcement – the Limited Ad Serving policy.
What Are Local Service Ads?
At StubGroup, we frequently encounter businesses grappling with the complexities of Google’s advertising products. A common area of confusion lies in differentiating between Local
Is Spending on Your Brand Name in…
At StubGroup, we are often approached with the question of whether investing in branded digital advertising campaigns is worthwhile. This query particularly arises when businesses
Google Ads vs. Meta Ads (Which One…
Should businesses invest in Google Ads, Meta Ads, or both? At StubGroup, we frequently encounter this question and it is especially prevalent among advertisers reaching
Running Google Ads for Franchises Without Getting…
Mastering Google Ads is crucial for franchise businesses looking to expand their reach and attract customers. However, the road to success in this arena can
What Is it Like to Work with…
As we dive into the new year, businesses are reflecting on their marketing strategies and considering new opportunities for growth. In this article, we'll delve
Google Ads New Trademark Policy
Google's New Trademark Policy Up until now, if you were a trademark brand, preventing others from using your brand in their Google ads was a
Can I Use One Google Ads Account…
Yes, you can use one Google Ads account to advertise multiple websites, but we generally don’t recommend doing so. There are many reasons why
How to Undo Changes in Google AdWords:…
Have you ever experienced an "uh-oh" moment when modifying an AdWords campaign? We have, and those moments are anything but fun. But what is fun is Google's new