Using Google AdWords and Bing Ads to Massively Increase Monthly Revenue “Being part of a young and rapidly growing entrepreneurial tech company, everyone has to wear a lot of different hats. We wanted on focus on what we do best, and let someone else manage the online marketing strategy. We picked StubGroup as a partner [...]
So you’ve worked hard to provide your customers with excellent products, services, and/or customer care and, because of that, you’ve racked up quite a few four- to five-star reviews complete with adoring commentary. You proudly display them on your website and rest easy knowing that anyone who’s searching for your reviews will find them. But [...]
How much do you think a new customer is worth to Starbucks? $14,099. Crazy, right? Do you know how much a new customer is worth to you? Calculating Lifetime Value The typical customer lifetime value calculation is: (Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for [...]
If you’ve ever successfully used Google Shopping as a platform for your retail store, you know what a powerful and effective selling machine it can be. But there’s a good chance that, in the beginning, you had some ropes to learn and found that it wasn’t always easy entering all your product information into Google [...]
What Is Remarketing (Retargeting)? Remarketing means reengaging with people online who have previously interacted with you. Most people use the words "remarketing" and "retargeting" interchangeably. Here's how remarketing via digital advertising usually works: Someone visits your website The remarketing code you have installed on your website places a "cookie" in that person's browser You show ads to that person [...]
Did you know that you can customize your Search ads on Google to show specific text to people based upon the device they are using, or whether they are on one of your remarketing lists? Example 1: Car Dealership Customizes Call-to-Action for Mobile Users A car dealership offering an online credit application might notice that people browsing their website [...]
Amazon recently began serving product ads via Google Shopping, positioning Amazon.com product results alongside (or frequenly above) the rest of the ecommerce world within Google’s powerful PLA platform. Like most things the ecommerce behemoth does, Amazon’s foray into Google Shopping could significantly impact other online retailers who had previously enjoyed Amazon’s conspicuous absence from this [...]
When people search for your company online, should you be bidding on those branded keywords and paying for ad clicks? (Yes.) What if your website already has the #1 Organic search result position for your business name? Is it a waste to spend money on branded search ads, too? (Nope, not a waste.) Our clients ask [...]
It’s a new year, and businesses everywhere are trying to trim wasted AdWords spend and improve their ROI. Here at StubGroup Advertising we’re constantly working hard to make our clients’ PPC campaigns more profitable. Following are 5 of our favorite ways to reduce wasted AdWords spend. 1. Consistently Add Negative Keywords If you sell electronic transformers, then [...]
Do you manage or work with a nonprofit? Would you like thousands of relevant new visitors to your website each month? If so, Google Ad Grants may be for you. Here at StubGroup Advertising we are privileged to help nonprofits obtain and manage Google’s free AdWords ad spend grants. It’s not hard to apply for a Google Ad [...]
"Simply the best in PPC management. A bunch of smart people at StubGroup!"
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