Tips

/Tips
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  • Owner standing in front of their restaurant

Why You Need Google My Business to Get Found Online and On Location

Just because everyone else is doing it doesn’t mean you should, too; unless it’s using your favorite search engine to find “how to“ tips like: “how to tie a tie” or “how to make money” –  number one and number six, respectively, on the list of most popular “how to” searches. See the connection? Sometimes [...]

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Landing Page Optimization: 5 Essential Tips for High Conversion Rates

The landing page is one of the most unique elements of your lead generation campaign. Done correctly, it can be an effective tool to boost your conversion rate and optimize your return on investment. Done incorrectly—well, many of us know where that can lead. So what are some proven tips and tricks for a knockout [...]

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How to Make Your Stellar Customer Ratings Work for You

So you’ve worked hard to provide your customers with excellent products, services, and/or customer care and, because of that, you’ve racked up quite a few four- to five-star reviews complete with adoring commentary. You proudly display them on your website and rest easy knowing that anyone who’s searching for your reviews will find them. But [...]

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Understanding the Lifetime Value of Your Customers

How much do you think a new customer is worth to Starbucks? $14,099. Crazy, right? Do you know how much a new customer is worth to you? Calculating Lifetime Value The typical customer lifetime value calculation is: (Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for [...]

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5 Reasons Why You Should Be Bidding on Your Business Name

When people search for your company online, should you be bidding on those branded keywords and paying for ad clicks? (Yes.) What if your website already has the #1 Organic search result position for your business name? Is it a waste to spend money on branded search ads, too? (Nope, not a waste.) Our clients ask [...]

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How to Install Google Tag Manager on Your Website

How to Install Google Tag Manager on Your Website These are text instructions for installing Google Tag Manger on your website as well as video and text instructions for making sure it’s installed correctly. Google Tag Manager is an easy, efficient way to add and manage code on your website. You can place the [...]

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Can I use one AdWords account for multiple websites?

Yes, you can use one AdWords account to advertise multiple websites, but we don’t recommend doing so. There are many reasons why advertisers might want to send traffic to multiple websites from a single AdWords account. Two prime examples are serial entrepreneurs and organizations with websites targeting separate geographical regions. Google has no policy against using [...]

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HOW TO EDIT YOUR GOOGLE KNOWLEDGE GRAPH CARD

Want to edit your company’s Google Knowledge Graph card? Now you can! WHAT IS A GOOGLE KNOWLEDGE GRAPH CARD? When you search Google for companies, famous people, books, movies, and much more, you’ll often see a card like this on the right side of the search results page.               [...]

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5 EASY WAYS TO SAVE MONEY ON ADWORDS IN 2016

It’s a new year, and businesses everywhere are trying to trim wasted AdWords spend and improve their ROI. Here at StubGroup Advertising we’re constantly working hard to make our clients’ PPC campaigns more profitable. Following are 5 of our favorite ways to reduce wasted AdWords spend. 1. Consistently Add Negative Keywords If you sell electronic transformers, then [...]

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HOW TO USE BING ADS EDITOR ON A MAC

There is no version of Bing Ads Editor for Mac. That’s kind of crazy considering how many people use Macs. Bing Ads Editor for Mac has been on Bing Ads user wish lists for a long time. There have been plenty of rumors over the years that a version is coming. Bing has acknowledged the [...]

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Customer Testimonials

"Simply the best in PPC management. A bunch of smart people at StubGroup!"
Craig A., The Floor Tape Store
"Everyone at StubGroup is kind, courteous and professional. They always make sure they put your needs first and really take the time to find out who you are and what your needs are. I would highly recommend them to everyone!"
John M., Sol8
"The team at Stub Group is highly qualified and knowledgeable with PPC. They make it easy for someone who isn't familiar with digital marketing to understand and be successful!"
Garrett N., Southwest Christian Schools
"Great return on investment. Friendly, professional, prompt, effective and efficient service."
Jorge Z., SnapFlatFee Real Estate
"Stubgroup has a excellent team that will work hard to get the job done right. I have done business with them for almost 2 years now and would recommend them to anyone who is looking to help their company thrive in the Adwords or PPC world of advertising."
Andrew D., Total Spectrum Care
"So glad we chose to pass off our ad campaign management to Stubgroup - our account manager is quick to put any requests on our campaigns into effect, and easy to work with, and more importantly, they give us the information we need to understand our ad campaigns."
Mac S., Maddox Transformer
"They are definitely "on the ball" and they certainly know their business very well. I highly recommend StubGroup."
Mauricio J B., Miami Signature Homes
"StubGroup has an excellent level of knowledge of the space. They provide a strict high level of touch with very proactive keyword, ad, placement, budgets etc. They also have aided FriendlyTree.com and NJMulchDelivery.com on many levels, allowing us to maximize ROI at all levels of our SEO and SEM endeavors, and adding seven figures to our bottom line!"
John L., FriendlyTree.com
"The StubGroup team has truly made a difference in my business and has taken the headache out of marketing for my business. They listened to the unique nature of my business, developed a plan, implemented that plan, tweaked that plan and it works, it works well!"
Greg B., HomeAdvisor.com
"Stubgroup has been very helpful. They show that they really care about our company and want the best ROI for us. I appreciate having this trust with them. Also my account manager is excellent when I have questions. He explains things very clearly and is easy to understand. I highly recommend Stubgroup! "
Tanya P., Rio Nutrition Supplies
"Stubgroup has really done a great job for us. Not only have they honed and increased our PPC advertising, but they are very responsive and quick to help us with questions and needs as well. Highly recommended."
Daniel G., Marlow White