Business Transparency Requirements

Google’s business transparency requirements mandate that advertisers clearly disclose their business identity, contact information, and relationships with promoted products or services. This includes displaying accurate business names, providing functional customer service contacts, and being transparent about affiliate relationships or sponsored content. Failing to meet these requirements can result in policy violations or account restrictions.

Example: A lead generation company must clearly identify themselves on landing pages rather than pretending to be the actual service provider they’re generating leads for.