Cookie Consent Requirements
Cookie consent requirements mandate that websites using Google Ads must obtain explicit user consent before placing tracking cookies, especially when targeting users in GDPR regions like Europe. You need a visible cookie banner or consent management platform that lets users opt in before tracking starts. This isn’t just about Google’s policies. It’s about legal compliance with privacy laws in various jurisdictions.
Failing to implement proper cookie consent can result in ad disapproval for data collection violations, and it exposes you to potential legal liability beyond just Google Ads issues.
Example: An e-commerce site runs Google Ads targeting EU countries but lacks any cookie consent mechanism, immediately placing tracking cookies on visitors’ browsers without permission, violating both GDPR and Google’s policies
