StubGroup Google Policy Center

If you’re running Google Ads, you’ve likely encountered one of Google’s verification requirements. If you are unsure what to expect or want to make sure you’re fully prepared, our resource breaks down everything you need to know, clearly and practically.

Here’s what you’ll find inside:

• What Google Ads Verification is and why it matters
• How to complete Advertiser Identity Verification
• What Google looks for in Business Operations Verification
• When Advanced Verification is required (and what it involves)
• Answers to frequently asked questions from advertisers like you
• A step‑by‑step Google Ads Verification Checklist to help you stay compliant

A non‑compliant website can derail your entire advertising strategy, getting your ads disapproved or your account suspended. Our guide helps you understand what Google looks for and shows you how to audit your website step by step to keep your campaigns running smoothly.

Inside, you’ll learn how to:

• Ensure your website is secure, functional, and accessible
• Include the essential pages and footer elements Google requires
• Build trust through credibility signals and a clean digital footprint
• Navigate compliance for specific platforms and sensitive industries
• Use a comprehensive checklist and final review to spot any red flags