Ad-to-Landing Page Alignment
Last Updated on: October 16, 2025
Ad-to-landing page alignment requires that the content, offers, and promises made in your ads must match what users find on the destination landing page. Misalignment can include different pricing, missing products, or content that doesn’t relate to the ad. Poor alignment violates Google’s user experience policies and can result in ad disapproval and lower Quality Scores.
Example: An ad promotes a 50% discount, but the landing page shows regular pricing with no mention of the discount, creating an ad-to-landing page alignment violation.
