Affiliate & Relationship Disclosure

Affiliate and relationship disclosure requires you to clearly identify when you’re an affiliate, reseller, or third party promoting someone else’s products rather than the actual manufacturer or service provider. You must be transparent about your relationship with the brand or product you’re advertising. This means stating clearly if you’re earning commissions, if you’re a certified reseller, or if you’re an independent review site. Hiding affiliate relationships, pretending to be the actual brand, or creating fake comparison sites are all violations that trigger affiliate misrepresentation suspensions.

A related violation is implied affiliation, which means falsely suggesting you’re endorsed by, affiliated with, or officially connected to a brand, organization, public figure, or government entity without their permission. This includes using language, imagery, or design elements that make users believe you’re the official representative when you’re not. The disclosure needs to be prominent and clear, not hidden in fine print. This policy protects users from deceptive affiliate marketing practices.

Example: An affiliate marketer promoting insurance products clearly states ‘We are an independent insurance comparison service and may earn a commission from providers we feature’ at the top of their landing page, avoiding affiliate relationship disclosure violations.